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Your Venue Has a Story to Tell: Introducing Venue Maps
Venue Maps brings visual clarity to your event performance by overlaying seat-level sales and attendance data directly onto your venue layout to show you what's selling, what's not, and where your best opportunities lie.
Victoria Ho
9 hours ago2 min read


Purdue's Data Clean Up Improves Sales Efficiency and Fan Experience
It’s time for renewals and you start at the top of the season ticket holder list only to find multiple accounts for that fan. Are they the same person or is this multiple people with the same name?
Jason Chang
1 day ago3 min read


Ballena Everywhere: One Map, Every Touchpoint, Zero Friction
Your fans don't care where they buy their tickets. They just want to know what they're buying. The Visual Confidence Gap 82% of...
Kristof Warbritton
5 days ago3 min read


How Michigan Athletics Built a Winning Data Strategy by Breaking Down Silos
Michigan's success story proves that when different departments like marketing and ticketing break down silos and work from shared, actionable insights, they unlock data's true potential to drive revenue growth and fan engagement.
Victoria Ho
Aug 73 min read


Introducing Push Notifications via Eloqua for SIDEARM Apps!
Send targeted SIDEARM mobile app push notifications directly from within Oracle Eloqua!
Kyle Murphy
Jul 221 min read


How to Successfully Design the Perfect Apple Enhanced Pass
Apple Enhanced Passes are transforming mobile ticketing with bigger artwork, Live Activities, and passes that actually feel alive in...
Kristof Warbritton
Jul 173 min read


The Overture to Effortless Entry: How The Gogue Center Composed a Seamless Patron Experience with NFC Ticketing
For performing arts venues, the event day patron experience begins well before the moment the curtain rises. The Gogue Performing Arts...
Kristof Warbritton
Jun 63 min read


How Texas Athletics Delivered Faster, Smoother Game Day Entry for 1.3 Million Fans with NFC
The Challenge: Game Day Bottlenecks It's game day at DKR Memorial Stadium or the Moody Center. The energy is electric - as any Texas...
Kristof Warbritton
Jun 63 min read


Paciolan iQ 🤝 Eloqua
Learn about the new Paciolan iQ Attribute CDO that combines the power of Paciolan iQ with the accessibility of Eloqua!
Christopher Carney
May 291 min read


An Afternoon with Agentforce
Hear all about the Pac Admin team's recent afternoon getting hands on with Salesforce Agentforce!
Christopher Carney
May 272 min read


SeatGeek Sales Dashboard: Your Window Into the Secondary Market
The SeatGeek Sales Dashboard connects primary and secondary market data to reveal the complete story of your ticket sales.
Victoria Ho
May 212 min read


Enhancing Your Digital Checkout: Features That Boost Revenue and Delight Fans
Remember the excitement at PACnet 2025 when we showcased our advanced seat selection technology? Well, the results are in, and they're...
Product @ PAC
May 63 min read


Protecting Fan Investments: Paciolan’s Partnership with Protecht
Paciolan's official ticket insurance partner—FanShield powered by Protecht—offers a solution that's simple to activate yet creates additional revenue streams while reducing your customer service workload.
Victoria Ho
May 23 min read


The Full Fan Picture: How UW Athletics Turns Data into Action
See how University of Washington puts their fan data into action with the Affinity Score Dashboard.
Victoria Ho
Feb 193 min read


Turning Signals into Winning Strategies: Colorado Athletics Leads with Data
The University of Colorado elevates their data game with Paciolan iQ's Dynamic Pricing and Executive Summary Dashboards
Victoria Ho
Feb 193 min read


Better Together: Bridging Primary and Secondary Markets
Resale isn't just about moving tickets anymore—it's become a rich source of fan data and engagement opportunities.
Victoria Ho
Dec 17, 20243 min read


SMU’s Stunning Rise; The ACC’s Breakout Success
From record-breaking fundraising to sold-out stadiums, SMU's ACC transition demonstrates bold ambition meets strategic execution.
Victoria Ho
Dec 5, 20243 min read


How Paciolan is Preparing Universities for College Football Playoff Expansion
The expanded 2025 College Football Playoff format introduces a new dynamic, bringing both excitement and complexity.
Victoria Ho
Nov 13, 20242 min read


How Virginia Tech Is Preparing to Turn Gameday Anthem into a Rock Spectacle
As news of the Metallica concert spread, one question emerged: How would Virginia Tech transform its gameday ritual into a rock spectacle?
Victoria Ho
Oct 23, 20243 min read


From Smartphone to Stadium: How Ballena is Elevating College Football Fandom
The landscape of college football has undergone a significant transformation, not just on the field, but in digital engagement. This...
Product @ PAC
Sep 27, 20243 min read

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