Ballena Everywhere: One Map, Every Touchpoint, Zero Friction
- Kristof Warbritton
- 2 hours ago
- 3 min read
Your fans don't care where they buy their tickets. They just want to know what they're buying.
The Visual Confidence Gap
82% of entertainment ticket shoppers abandon their carts¹. That's 12 points higher than general e-commerce².
The difference? When you buy a shirt online, you can see it from every angle. When you buy a $300 ticket, you get a blue dot on a static map.
On the secondary market, most buyers purchase tickets over a month in advance³. Depending on where they’re browsing, they may get conflicting information from various sources: the official site, mobile app, or secondary markets, leading them to make decisions on purchases worth hundreds of dollars.
Every inconsistency costs a sale. Unless we fix it.
Especially now, when revenue matters more than ever.
Enter Ballena 3D seat mapping.
Same 3D Experience. Every Channel. Every Time.
Oregon State University Football
Whether they're buying season tickets in March or grabbing last-minute seats on game day, fans see exactly what they'll experience.
The Trust Multiplier Effect
Here's what happens when fans see the same high-quality 3D map everywhere they shop:
Conversion increases 7% or more⁴. Not because the technology is flashy, but because consistency creates confidence. When the secondary market shows the exact same view as your official ticketing site, the fan's brain stops questioning authenticity and starts imagining game day. That's the moment the purchase happens.
They choose better seats. Fans confident in their view select premium options more frequently⁵. They're not gambling on "Section 207 might be good…” they know exactly what they're buying. And they're willing to pay for it.
They stick around. Organizations with consistent experiences across all touchpoints retain more customers⁶. Why? Because every interaction reinforces trust. Every touchpoint feels rooted in brand consistency. That fan who bought through your mobile app in September finds the same experience on the secondary market in November, and once again when they back through your website next season.
The science backs this up. Your brain literally processes visual consistency as safety⁷. In a world where 73% of customers say experience drives purchasing decisions⁸, that neurological response translates directly to revenue.
University of Georgia Football
One venue. Three touchpoints. Zero confusion.
Why This Matters Now
Every venue is fighting for the same entertainment dollars. Yet most are still forcing fans to make hundred-dollar decisions based on cryptic section numbers and static charts.
Consider what's happening in other industries:
Visualization is now the minimum for meeting consumer expectations. When someone can virtually walk through an Airbnb before booking but can't see their $300 concert view, something's broken.
Forward-thinking athletic departments are already seeing the difference. University of Georgia’s football program gives fans the same immersive experience whether they're browsing season tickets on the official site, checking availability through the SIDEARM app, or finding last-minute seats on the secondary market. Oregon State delivers consistent view-from-section imagery across every touchpoint—building confidence that translates directly to sales.
When your primary ticketing site and secondary markets show different views, fans don't know which one to trust. So why not have the same 3D Map everywhere?
That's where Paciolan's integrated approach changes everything. With Ballena seamlessly connecting your ticketing site, SIDEARM mobile apps, and secondary market presence with SeatGeek, every fan sees the same truth, no matter where they shop.
The Bottom Line
Your fans jump devices. They comparison shop. They screenshot seats to text their friends. Every inconsistency between touchpoints is a speed bump toward checkout. Enough speed bumps, and they abandon the cart entirely.
With Ballena integrated across Paciolan's ecosystem, one map powers every experience. Whether it’s your ticketing site, SIDEARM app, SeatGeek, or wherever fans encounter your venue, they see the same map, same brand, and same promise.
Ready to see what unified 3D mapping looks like for your venue? Reach out to your Client Partner. If you don't have a Client Partner and you're curious what you can do with 3D Maps, email us!
