Touring Broadway theaters live and die by their lineups. In a stacked year with Hamilton, Les Miserables, and The Lion King on the marquee, subscription renewals practically sell themselves. In a year with fewer shows the math gets harder. Theaters have to find ways to keep subscribers engaged when the season itself is doing less of the selling.

The historic Fox Theatre and Paciolan, a leading ticketing, marketing and data solutions provider for live entertainment venues, announced today a multi-year extension to their 14-year relationship to enrich the customer experience.

A 22-day, multi-touch automation campaign reactivated dormant patrons, generated a click rate over 4X the performing arts benchmark, and required zero incremental ad spend. Results at a Glance METRIC RESULT Lapsed patrons targeted 22,669 Opens | Open Rate (vs. 11% benchmark) 2,403 | 10.6% Clickthroughs | CTR (vs. 0.9% benchmark) 848 | 3.8% Tickets purchased 1,066 Influenced revenue $77,761 Incremental ad spend $0 The Client The Civic Center Music Hall is a multi-theatre perf

WestCoast Entertainment faced a familiar problem: premium Lion King tickets resold at steep markups, with only some of that revenue flowing back to the venue. After activating Open Distribution, verified face-value inventory appeared directly on major resale exchanges — and the results were immediate. Across 11 performances, the venue unlocked $90,924 in new revenue, moved 1,224 tickets, and added 161 first-time buyers to its database.

Venues must woo promoters for concerts, shows, and events. They can’t fill seats without content. For promoters, confidence in a venue begins with how quickly and accurately events can be built, tested, and brought to onsale.

Every new account from a ticket transfer could be your next patron or subscriber. Yet many venues are overlooking this powerful opportunity.

The Fisher Center at Belmont University successfully staged the world premiere of "DOLLY: A True Original Musical," a monumental undertaking that involved 49 shows and drew 77,000 attendees from all 50 states. Discover how their partnership with Paciolan ensured a flawless experience, setting a new standard for world-class productions!

For performing arts venues, the event day patron experience begins well before the moment the curtain rises. The Gogue Performing Arts Center at Auburn University, a 1200-seat facility, understood this and transformed their entry process from a source of stress into a seamless prelude to great performances. The Challenge: Long Lines, Frustrated Patrons, and Stressed Staff Imagine a packed house, minutes before showtime. The anticipation and excitement for the show should be b

The Warner Theatre has announced a new agreement with Paciolan, an industry leading provider of ticketing, fundraising, and marketing.

Remember when summer used to be our slow season in the world of arts marketing? In an industry that never decelerates, let’s explore some of the hottest trends and strategies to boost your upcoming campaigns. Embrace Organic Video Short-form organic video content is growing in popularity for paid ads on Meta and Tik Tok. Most users scroll with the sound off, so captivating visuals are crucial. Aim for 4-8 second videos that showcase a single action or highlight the patron e

Paciolan provides a one-stop-shop for all our needs and allows us to tap into their advanced ticketing and patron engagement solutions.

Civic Center Music Hall created messaging for contacts who purchased season tickets via the ALL-IN-1 pass with detailed information.

Fox Theatre created a landing page in Eloqua to highlight all of their membership options.

Cal Poly San Luis Obispo Performing Arts Center implemented a "Sponsor a musician" program at the end of their renewals.

Texas Performing Arts is running a Google Search campaign promoting their full run of shows for the current season.

The Centre In The Square has created an automated receipt process for their Name a Seat revitalization project.