Civic Center Music Hall created messaging for contacts who purchased season tickets via the ALL-IN-1 pass with detailed information on what the pass is and how the pass works.
An initial email is sent two days before an event explaining ALL-IN-1, along with an easy-to-follow "how-to" guide on downloading tickets with a link to an FAQ Page.
A secondary email is sent the day after an event that reminds contacts that their ticket will automatically update to their next scheduled event and that no action needs to be taken.
