ETSU Taps Paciolan for Industry-Leading Ticketing, Marketing & Fundraising Solutions

JOHNSON CITY, Tenn – (Aug 18, 2026) East Tennessee State University announced today a new ticketing, marketing and fundraising technology partnership with Paciolan, an industry leader in live entertainment ticketing and marketing solutions.

The multi-year agreement will bring Paciolan’s ticketing and marketing software to both the Martin Center for the Arts and ETSU Department of Athletics, creating enhanced experiences for arts patrons and Buccaneer fans while providing Athletics with Paciolan’s integrated fundraising capabilities to support the Excellence Fund in support Buccaneer student-athletes.

"As part of our bold vision for the future, ETSU Athletics has partnered with Paciolan, the industry’s premier ticketing, marketing, and communications platform. By embracing the best-in-class technology, we are charting a forward-looking path to transform how we connect with fans, donors, sponsors, and alumni, creating a more unified, intuitive, and personalized experience at every touchpoint. This strategic investment reflects ETSU Athletics’ commitment to innovation, excellence, and long-term growth, positioning the Buccaneers to lead in an evolving collegiate sports landscape and to deepen engagement across the entire Buccaneer community for years to come.”

Dr. Richard Sander, ETSU Athletics Director

“The opportunity to partner with Athletics on a shared ticketing platform allows us to collaborate in new ways while continuing to enhance the patron experience at the Martin Center. By aligning our ticketing systems, we are creating a more seamless and unified experience for our patrons and building a stronger foundation for engaging with our audiences across ETSU and the broader community.”

Jennifer Clements, Executive Director of the Martin Center for the Arts

Through Paciolan’s best-in-class digital ticketing technology, patrons and fans of ETSU performing arts and athletic events now have the ability to purchase tickets, receive them instantly via text, and scan or easily transfer or exchange tickets with family and friends directly from their mobile device, creating a streamlined process from purchase to the day of their event.

For Martin Center patrons, the new platform will create a more streamlined ticket-buying and event-management experience while providing enhanced tools to connect audiences with Broadway productions, concerts, family programming, lectures, and other community events. Patrons can explore upcoming performances, events, and ticket information at ETSUMartinCenter.org.

Additionally, ETSU will leverage Paciolan’s email marketing tools to create and deliver engaging marketing campaigns to targeted audiences, alerting them to upcoming events and offers based on their individual interests, affinities, and past transactions.

Through Paciolan’s unified fundraising platform, fans and donors of ETSU Athletics now have a one-stop shop to buy tickets, donate to the Excellence Fund, and take advantage of donor benefits seamlessly through their athletics ticketing account.

“ETSU is a terrific institution that provides an incredible performing arts and athletics experience for its community. We’re proud to see their leadership recognize the value of Paciolan technology and look forward to implementing our integrated solutions to bring Martin Center patrons and Buccaneers fans to campus year-round.” Brendan Lynch, President of Paciolan

For Buccaneer athletic events, the Paciolan platform integrates seamlessly into the official website of ETSU Athletics, ETSUBucs.com, which will continue to provide secure, convenient, and easily accessible links to purchase tickets. ETSUBucs.com is powered by SIDEARM Sports, a division of Paciolan’s parent company, Learfield.