Marketing Insights Join PAC io: Email Engagement Dashboard

Your ticketing team needs to know if the big season ticket email went out yesterday. Your development officer wants to track the latest campaign. They could ask the marketing team, wait for a response, and hope the information arrives before their next meeting. Or they could check themselves, if only they had access.

Ticketing and fundraising operators already live in PAC io. They're building events, managing sales, checking attendance dashboards, and monitoring digital wallet adoption. They have direct access to nearly every aspect of their operation. Except one: marketing.

Until now.

Strengthening the Holistic View

Marketing data has joined PAC io, advancing our mission of providing holistic insights across your operations. For ticketing professionals who've had access to insights across sales, operations, attendance, and ticketing, marketing insights strengthen that unified view.

With the Email Engagement Dashboard, you can uncover the optimal times to send emails, track campaign performance, and understand what drives engagement, all within the platform where you're already working. Planning an on-sale? See what promotional emails went out and how patrons responded. Analyzing entry patterns? Understand the marketing campaigns that influenced those behaviors.

These insights are now accessible directly in PAC io. Ticketing and fundraising operators can answer their own questions directly. And for marketing teams, they gain rollup views and insights that don't exist in native reporting, such as aggregated send time data across campaigns to identify which days consistently drive higher engagement or which hours yield the best click rates.

“It's wonderful to have a simple yet insightful snapshot report to be able to share with other members of our organization, so we can show the impact of our email marketing efforts.” - Kaitlyn Coles, Digital Marketing Manager - Select Your Tickets 

The Insights That Drive Strategy

Key dashboard highlights:

• Connecting the dots. After an on-sale, see exactly which promotional emails went out and how fans engaged. Planning your next campaign? Check what messaging has already reached your audience. Filter by date range and keywords to connect marketing activity with your sales and fundraising initiatives. 

  
  

• Optimize your send times. Visual graphs show you exactly when your audience engages. See which days of the week, months, or even hours deliver the best open and click rates. If your data shows Thursday afternoons consistently outperform Monday mornings, you have the evidence to adjust your entire email calendar.

  
  

• Track campaign performance. The email name search functionality streamlines the process of evaluating campaigns. Running a multi-email season ticket push? Search for all emails with your campaign naming convention and get an instant rollup: overall open rate, click rate, and total sends. Perfect for campaign recaps.

  
  

• Understand what resonates. Filter your email details to see exactly which messages are landing with your audience. Every email row shows the name, email group, the subject line, send date, sends, open rate, and click rate. Export to Excel when you need deeper analysis. The flexibility means you spend less time searching for data and more time understanding what it reveals.

In Closing

The Email Engagement Dashboard advances PAC io's commitment to holistic insights across your operations. By bringing marketing data into the platform, ticketing and fundraising operators gain direct access to email performance while marketing teams get powerful aggregate data.

As PAC io continues to evolve, we're building an intelligent operator platform that empowers you to make efficient, data-driven decisions together.

*PAC io Data & Insights Email Engagement Dashboard is integrated with Oracle Eloqua.