Your Venue Has a Story to Tell: Introducing Venue Maps

The story starts with what looks like good news. Your event is 80% sold. The numbers look promising, and everyone's satisfied with the sales performance. But when showtime arrives, there are glaring gaps right up front where your premium seats should be buzzing with energy. The venue is nearly full, but not where it needs to be.

Venue professionals everywhere face this challenge – making critical pricing and promotional decisions based on spreadsheets that interpret only part of the story. Venue Maps brings visual clarity to your event performance by overlaying seat-level sales data directly onto your venue layout to show you what's selling, what's not, and where your best opportunities lie.

Show, Don't Tell: Visual Clarity

The familiar scenario plays out too often: How do you show promoters what's happening across your venue? You know there are soft spots that need attention, but explaining abstract sales data can be an uphill battle.  With Venue Maps, stakeholders and promoters can immediately see the full picture, like those concerning gaps in premium sections, the sections flying off the shelves, and the holds that might be better released as sellable inventory.

This visual approach shifts from skeptical questioning to collaborative problem-solving. Decisions that once required multiple back-and-forth conversations can now be made much more efficiently. 

"Venue Maps is like having a clear trail through what used to feel like an overwhelming forest. The visual representation makes it so much easier to understand and communicate how an event is performing"- Paola Nunez, Ticketing Manager, SaskTix/Temple Gardens Centre

Turn Patterns Into Profit: Data in Context

Consumer purchase patterns stay remarkably consistent regardless of show type. When you can see these patterns visually across events and seasons, every pricing decision becomes an opportunity to capture value that was previously left on the table.

For example, Row A and B in the upper level consistently sell fast across multiple events. The visual map reveals why – these seats offer an unobstructed view looking directly down on the stage, creating premium value that traditional reports never highlighted. With this insight, you can adjust pricing to capture the full value these seats actually command.

This extends beyond individual pricing into broader operational strategy. Cross-departmental teams can collaborate around visual data that everyone understands. Marketing, booking managers, and operations can look at the same map and quickly align on decisions: Should we close the balcony and move those patrons down? Run a BOGO campaign in underperforming sections? The visual context makes these strategic conversations faster and more productive.

In Closing

With Data & Insights' Venue Maps, your box office becomes "Johnny on the spot." You have the visual data you need for most promoter requests readily available. You're no longer searching through reports or finding convincing ways to back up the claim – the information is already there, ready to filter. Your events tell a story. Now you can see it, share it, and act on it like never before.