In-Season Football Campaign Tiger Athletic Foundation’s in-season football campaign is designed to drive donations by engaging both a targeted donor list and fans within a 3-mile radius of Tiger Stadium. Our messaging leverages school pride and a sense of urgency to inspire supporters to act and amplify their impact on LSU Athletics. Each week leading up to game day, we rotate between the general Team TAF creative and matchup-specific visuals, ensuring fans receive timely, re

Post-Event Thank You & Re-Engagement Texas Tech sends automated “Thank You for Attending” emails following Football, Soccer, and Volleyball games. These emails are delivered the day after a fan attends a game and include links to purchase additional tickets, exclusive offers, promo codes, and details about upcoming events. The campaign specifically targets fans who have not yet purchased tickets for future games. For more information, please reach out to your Marketing Automa

BUY Week Deals The Terrapins released a week of deals over their football buy week and used the weekend to make one last push for all offers. For the week, they generated an extra $10K in incremental revenue for emails alone on these offers. For more information, please reach out to your Client Partner. Sellout Tracking & Engagement Houston worked with SIDEARM to create a splash page when visiting UHCougars.com to track towards selling out their next home game vs. Texas Te

Digital Access Pass Launch Louisiana Tech is utilizing the Digital Access Pass for student ticketing this year. They sent an email promoting the download of the pass along with information about their student rewards program, the Blue Bloods, ahead of their first ticketed event. For more information, please reach out to your Client Partner. Limited Inventory Ballena Selection Auburn experienced extremely high demand and limited inventory, resulting in the sell-out of season

App Engagement & Push Notification Implementation Kansas State University sent a targeted email promoting its official athletics app, which achieved a 16% open rate and resulted in 3,783 new downloads. The email included step-by-step instructions for fans on how to download the app and enable push notifications. Through these push notifications via Eloqua, fans were reminded to add their tickets to their mobile wallets, encouraged season ticket holders to load their full seas

Fundraising & Athlete Revenue Share Campaign In conjunction with the House Settlement, North Texas has introduced a new fund called The Green Lights Fund, designed to support revenue-sharing initiatives for student-athletes directly. Donors to the Mean Green Athletic Fund now have three main priorities for their contributions: Revenue Sharing Scholarship Fund Capital Projects. This information has been communicated through a dedicated SIDEARM landing page hosted on their mai

It’s time for renewals and you start at the top of the season ticket holder list only to find multiple accounts for that fan. Are they the same person or is this multiple people with the same name?

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Michigan's success story proves that when different departments like marketing and ticketing break down silos and work from shared, actionable insights, they unlock data's true potential to drive revenue growth and fan engagement.

Gift Acknowledgement Automation The Bushnell implemented an automated thank you campaign to acknowledge new Annual Fund gifts. For more information, please reach out to your Marketing Automation Specialist. Per Seat Model Ballena Implementation The University of Maryland implemented a per-seat contribution model that included a full reseat to their men's basketball arena, along with adding a parking selection to the Ballena site. With over 1,600 unique fans accessing the s

Sold-Out Email Campaign Michigan sold out of their single game football inventory through their donor presales, so for the morning of their previously communicated public sale, they sent an email notifying fans of the sellouts, driving fans to SeatGeek. They also used this opportunity to sell an in-game premium experience that requires a game ticket, and still emphasized purchasing through SeatGeek to obtain a game ticket. For more information, please reach out to your Market

Apple Account Binding Education In planning for season ticket delivery, Texas has constructed multiple communication pieces for the website and for emails to consumers around the Apple Account Binding addition as Texas delivers all tickets with NFC implemented. For more information, please reach out to your Client Partner. ALL-IN-1 Season Ticket Pass Video The Fox Theatre put together a fabulous Digital ALL-IN-1 Season Subscription Pass video to educate subscribers on the ben

A successful digital marketing campaign goes beyond simply activating ads and hoping for the best. It demands meticulous planning and thoughtful execution to maximize your return on investment. The following key questions are crucial for marketers to consider before initiating a campaign.

Membership Balance Reminder Illinois reached out to donors who had an outstanding balance on their membership pledge. The email included their total pledge amount and outstanding balance. Open Rate: 45% Click Rate: 11.24% For more information, please reach out to your Marketing Automation Specialist. Student-Athlete Support Campaign Now that the House Settlement has passed, UAB has officially launched its Competitive Excellence Fund, which will support the revenue-sharing ef

Specialty Game Ticket Drop To generate excitement for ticket sales for the Auburn home opener, Baylor offered tickets for a 48-hour sale, utilizing the limited inventory available for this game. They urged fans to buy tickets immediately, offering enter-to-win prizes as an incentive. Baylor utilized PAC Live for the sale and included a Parking Add-On. The Bears generated $174K+ in tickets and parking revenue online during this 2-day sale! For more information, please reach o

Education and Engagement Lead Generation Texas Performing Arts initiated a lead generation campaign aimed at Austin educators and parents to promote programs and activities for K-12 audiences. The campaign encouraged teachers to join the Education and Engagement mailing list for updates. The campaign has successfully generated 116 leads, 22,539 impressions, and a 1.43% CTR by leveraging prospecting audiences, Fanbase CRM data, and Customer Lists. For more information, please

For performing arts venues, the event day patron experience begins well before the moment the curtain rises. The Gogue Performing Arts Center at Auburn University, a 1200-seat facility, understood this and transformed their entry process from a source of stress into a seamless prelude to great performances. The Challenge: Long Lines, Frustrated Patrons, and Stressed Staff Imagine a packed house, minutes before showtime. The anticipation and excitement for the show should be b

The Challenge: Game Day Bottlenecks It's game day at DKR Memorial Stadium or the Moody Center. The energy is electric - as any Texas Athletics event is. Instead of sapping that anticipation and excitement, how do they keep the momentum and energy building during entry? Like many major programs managing massive crowds, they faced the familiar challenges of optimizing gate flow and coordinating ticketing across multiple channels. Third-party brokers brought variety to the tick

Post-Purchase Survey Portland’5 Centers for the Arts embedded a post-purchase survey on their eVenue confirmation page to better understand which marketing channels were driving conversions. The survey used an Eloqua form with hidden fields that automatically captured the contact's email address and the item they purchased—meaning the only question visible to the patron was “How did you hear about this event?" By streamlining the experience, Portland’5 removed barriers to par

Early Bird Season Ticket Pricing In conjunction with hiring a new football coach, Bowling Green rolled out Early Bird pricing for football new season ticket sales and renewals. They call out this pricing special in their email marketing, digital marketing, and on PAC Live using a forms message. Season Ticket revenue is up $66k (71%) from last year at this time. $11K of that revenue is from new accounts to the system. For more information, please reach out to your Client Par