July's Marketing Best Practices

Paciolan
Aug 4
1 min read

Updated: Sep 16

Sold-Out Email Campaign

Michigan sold out of their single game football inventory through their donor presales, so for the morning of their previously communicated public sale, they sent an email notifying fans of the sellouts, driving fans to SeatGeek.

They also used this opportunity to sell an in-game premium experience that requires a game ticket, and still emphasized purchasing through SeatGeek to obtain a game ticket.

For more information, please reach out to your Marketing Automation Specialist.

Prime Day Digital Campaign

Texas Tech launched a digital campaign on Meta to promote their Red Raider Prime Days ticket offer. Fans used the promo code TTPRIME25 to purchase tickets for just $30 each to their first two football games of the 2025 season. The campaign ran for four days and featured a "Get Offer" call-to-action button to attract fans and drive sales.

Current Results:

1.76% CTR
$14.76 ROAS

For more information, please reach out to your Digital Marketing Specialist.

Special Event Offer Digital Campaign

The Classic Center leveraged quick-hit videos/GIFs captured at the previous year’s Beer Fest to build excitement for this year’s event. To maintain creative freshness, they released the videos in strategic flights, each highlighting different aspects of the experience. The authentic, organic style—combined with real footage of attendees enjoying the event—resonated with audiences and contributed to strong results.

Results: