May's Marketing Best Practices

Paciolan
Jun 4
1 min read

Post Purchase Survey

Portland’5 Centers for the Arts embedded a post-purchase survey on their eVenue confirmation page to better understand which marketing channels were driving conversions. The survey used an Eloqua form with hidden fields that automatically captured the contact’s email address and the item they purchased—meaning the only question visible to the patron was “How did you hear about this event?”

By streamlining the experience, Portland’5 removed barriers to participation while still collecting clean, actionable data. This setup allows the team to directly tie marketing channels to revenue and engagement, giving them clear insights into which outreach efforts are most effective.

For more information, please reach out to your Marketing Automation Specialist.

Renewal Invoice Campaign

Lyric Theatre at the Oklahoma Civic Center Music Hall launched the 2026 season renewal campaign with their first-ever digital invoice. The personalized invoice included a breakdown of the patron’s subscription package and a suggested donation amount, giving them a streamlined way to renew and support the theatre in one step.