July's Fundraising Best Practices
- Paciolan
- Aug 4
- 1 min read
Gift Acknowledgement Automation
The Bushnell implemented an automated thank you campaign to acknowledge new Annual Fund gifts.
For more information, please reach out to your Marketing Automation Specialist.
Per Seat Model Ballena Implementation
The University of Maryland implemented a per seat contribution model that included a full reseat to their men's basketball arena along with adding a parking selection to the Ballena site. With over 1,600 unique fans accessing the site, 35% of those fans used Ballena's mobile friendly platform.
As a result, Maryland sold 3,867 seats and 989 parking passes through the Ballena platform. The overall ticket and donation revenue collected on eVenue totaled more than $2.3 million.
For more information, please reach out to your Client Partner.
