September's Marketing Best Practices

Paciolan
45 minutes ago
1 min read

Post-Event Thank You & Re-Engagement

Texas Tech sends automated “Thank You for Attending” emails following Football, Soccer, and Volleyball games. These emails are delivered the day after a fan attends a game and include links to purchase additional tickets, exclusive offers, promo codes, and details about upcoming events. The campaign specifically targets fans who have not yet purchased tickets for future games.

For more information, please reach out to your Marketing Automation Specialist.

Attendance Tracking Retargeting

Cal Poly ran a retargeting campaign aimed at patrons who attended three or more events last season, encouraging them to purchase a subscription for the upcoming season.

Open Rate: 28.74%

Click Rate: 9.2%

For more information, please reach out to your Marketing Automation Specialist.

Geo Targeted Campaign

To boost excitement and drive Women’s Basketball season ticket sales, Baylor University recently rolled out a geo-targeted Meta campaign designed to speak directly to fans in key Texas markets. Using three unique geo-fences. Austin, Dallas, and Houston, each ad features tailored creative and messaging to resonate with local audiences and make fans feel connected and personally invited to support Baylor Women’s Basketball this season.

Current Results: Will share performance insights once the initial results come in.