September's Fundraising Best Practices

Paciolan
Oct 1
2 min read

In-Season Football Campaign

Tiger Athletic Foundation’s in-season football campaign is designed to drive donations by engaging both a targeted donor list and fans within a 3-mile radius of Tiger Stadium. Our messaging leverages school pride and a sense of urgency to inspire supporters to act and amplify their impact on LSU Athletics.

Each week leading up to game day, we rotate between the general Team TAF creative and matchup-specific visuals, ensuring fans receive timely, relevant messaging that resonates with their passion for the team.

Current Results: $61.53 ROAS, 98,772 Impressions

For more information, please reach out to your Digital Marketing Specialist.

Win Campaigns with New PAC Fund Campaign Pages

The Eagles are celebrating wins this season with a multi-point strategy to increase fan engagement and revenue.

After a football win, they are sending an email with game notes, a discounted ticket offer (in certain cases), a donation solicitation using our new PAC Live Campaign Pages, and merchandise.

For more information, please reach out to your Client Partner or eCommerce Operations Specialist.

Increase Giving with Survey

Wichita State launched a personalized email campaign to men’s basketball season ticket holders and annual members, encouraging them to increase their giving level to unlock new benefits and improve their ranking in the upcoming parking process. The email included each contact’s current membership level, the amount needed to reach the next level, and linked directly to a landing page with a parking request form. The form allowed members to rank parking preferences and provide additional details, while reinforcing the benefits of higher membership tiers in securing better parking opportunities. The campaign achieved a 44% unique open rate and a 10% unique click-through rate, generating significant donor engagement and over $10K in revenue within the first 60 minutes of the email being opened.