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September's Ticketing Best Practices

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BUY Week Deals

The Terrapins released a week of deals over their football buy week and used the weekend to make one last push for all offers. 

For the week, they generated an extra $10K in incremental revenue for emails alone on these offers. 


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For more information, please reach out to your Client Partner.


Sellout Tracking & Engagement

Houston worked with SIDEARM to create a splash page when visiting UHCougars.com to track towards selling out their next home game vs. Texas Tech.  It is a their themed Houston Blue game, but more importantly they have a sellout tracker and a link for group interest form through Eloqua.


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For more information, please reach out to your Client Partner or Marketing Automation Specialist.


Concert Showpass Offer to Season Ticket Holders

With their effort to bring more concerts to Neville Arena, Auburn is offering Men's Basketball season-ticket holders a "Showpass". This allows them first right to purchase their exact seats or seats in a comparable location before they go on sale to the public. 

They have sold 800 Showpasses for a total of $100K in revenue so far this year!


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For more information, please reach out to your Client Partner or eCommerce Operations Specialist.

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