August's Marketing Best Practices

Paciolan
Sep 2
1 min read

Updated: Sep 16

App Engagement & Push Notification Implementation

Kansas State University sent a targeted email promoting its official athletics app, which achieved a 16% open rate and resulted in 3,783 new downloads. The email included step-by-step instructions for fans on how to download the app and enable push notifications.

Through these push notifications via Eloqua, fans were reminded to add their tickets to their mobile wallets, encouraged season ticket holders to load their full season package before the first game, and highlighted the option to resell unused tickets through SeatGeek.

Note: Push requires the SIDEARM NextGen app with the Paciolan SDK integration. If you need to confirm your setup, reach out to your marketing automation representative or client partner.

Sellout Messaging Campaign

To prepare for a swift sellout, Ohio included information about SeatGeek in their single-game on-sale email. This marked their first year collaborating with SeatGeek, making it an excellent opportunity to roll out the program.

Just hours later, they successfully sold out their home opener and quickly communicated to provide SeatGeek links to help generate revenue on the secondary market for the game, capitalizing on the excitement surrounding the sellout.