June's Marketing Best Practices

Paciolan
Jul 1
1 min read

Updated: Jul 2

Education and Engagement Lead Generation

Texas Performing Arts initiated a lead generation campaign aimed at Austin educators and parents to promote programs and activities for K-12 audiences. The campaign encouraged teachers to join the Education and Engagement mailing list for updates.

The campaign has successfully generated 116 leads, 22,539 impressions, and a 1.43% CTR by leveraging prospecting audiences, Fanbase CRM data, and Customer Lists.

For more information, please reach out to your Digital Marketing Specialist.

Recent Grad Campaign

DePaul is initiating a geo-targeted campaign around Wintrust Arena to engage recent graduates during graduation weekend (June 14–15).

The campaign offers a 50% discount on select Men’s and Women’s Basketball season tickets to motivate new alumni to remain connected and become season ticket holders. The message emphasizes school pride, inviting graduates to continue the excitement at Wintrust with the phrase “The memories don’t have to end.”

For more information, please reach out to your Digital Marketing Specialist.

Renewal Journey

When launching Men's Basketball renewals, UCI created a custom journey based on each season ticket holder's intent to renew.

Those planning to renew were directed to eVenue.
Those unsure were sent to an information page.
Those planning not to renew were taken to a survey to share their feedback.
Open Rate: 66.4% | Click Rate: 52.1%