Unlock the Power of Oracle’s AI Features in Eloqua

Clara Ramos
Aug 8
3 min read

Updated: Sep 24

AI in Oracle Eloqua is here, and it’s ready to elevate your email marketing strategy. Whether you're a PAC Mail or Marketing Automation client, Oracle Eloqua now offers powerful predictive and generative AI features to help you work smarter, not harder.

Predictive vs. Generative AI: What are the Differences?

Before we dive in, let’s break down the two core types of AI features available in Eloqua:

Generative AI assists in creating content, such as subject lines and email copy, based on the prompts you provide.
Predictive AI helps you make informed, data-driven decisions to fine-tune your strategy.

Let’s take a closer look at what each can do for your team.

Generative AI Features

Subject Line Generation

Need help crafting the perfect subject line? Input a purpose and email topic, and Eloqua will generate five subject line options. Save time while experimenting with different tones and styles.

Content Generation

Writer’s block? Let Eloqua take the lead. Eloqua’s Content Generation feature generates tailored content based on your prompt, including purpose, tone, and formality. Utilize this feature in emails, landing pages, dynamic content*, and shared content*.

*Note: Content Generation for dynamic and shared content is only available in the Redwood editors. These must be enabled to access this functionality.

Predictive AI Features

Send Time Optimization

Send Time Optimization uses historical engagement data to determine the best time to reach each individual contact. This model updates in near real-time based on engagement with your content. You can customize optimization by time of day or by time of day and day of week. Use this model to increase engagement rates by contacting people when they’re most likely to open an email.

Fatigue Analysis

Let Fatigue Analysis help you determine how often you should email your contacts. This model assigns a fatigue level to each contact based on their recent interactions. This model is updated weekly and stored as a contact field. Use it for segmentation, lead scoring, or campaign decision steps to avoid over-communication.

Understanding Fatigue Analysis Levels in Eloqua

Here's a breakdown of the different fatigue levels and what they mean:

Inactive

This is the default fatigue level. These contacts have not opened or received an email in the past 45 days, or they’re brand new to your database with no engagement history yet.

Undersaturated

You’re reaching these contacts, but not often enough to get a read on their fatigue level. They're opening emails occasionally, but the activity is too low to confidently classify them as “engaged.”

Just Right

This is the engagement sweet spot. You’re sending the right number of emails, and your audience is responding well. Contacts in this group are interacting consistently and staying engaged.

Saturated

These contacts are starting to show signs of fatigue, with declining engagement that suggests they may be receiving too many emails. This level is further broken down into low, medium, and high saturation, helping you monitor how close they are to disengaging.

Oversaturated

Engagement is dropping significantly, and these contacts are at a risk of tuning out or unsubscribing. Like Saturated, Oversaturated levels are categorized as low, medium, and high, indicating the severity of potential fatigue and disengagement.

By paying attention to these fatigue levels, you can fine-tune your email strategy to better meet your audience’s needs, delivering the right message, at the right time, to the right people.

How to Opt In

Ready to start using AI in Eloqua?

Here’s how to request access:

Open a case in the PAC Community.
Include the following details:
- Subject: Eloqua AI - Opt-In
- Case Product: Eloqua
- Case Description: We would like to access the following features in Eloqua for the [Your Company Name] instance:
  • Predictive AI features
  • Generative AI features

With AI-enabled tools, Eloqua is helping you go further with your marketing strategy. Get started today and see how these features can transform the way you connect with your audience.

Check out these resources to dive deeper into AI features in Oracle Eloqua: