Through the Paciolan and Wicket partnership, entry capabilities reach a new level. Wicket's biometric technology will integrate with PAC io’s access management solution, PAC io Entry.

Wicket, the leading facial authentication platform provider in live events, today announced a new partnership with Paciolan, the industry leader in ticketing, fundraising, marketing, and analytics solutions for live entertainment organizations. Through this partnership, colleges, arenas, and performing arts centers using Paciolan will be able to leverage Wicket’s facial authentication technology to streamline ticketing operations, reduce friction at venue entry, and get fans

Stadiums are no longer just about high scoring offenses, tough defenses, and fan experiences. They now are key assets that bring in additional revenue to the ever-changing landscape that is college athletics.

Protect your sender reputation and improve email deliverability. Required setup due by April 27, 2026 If your organization sends emails through Salesforce - whether that's donor acknowledgements, campaign updates, or follow-up communications - making sure those emails actually reach the inbox matters. DKIM (DomainKeys Identified Mail) is one of the most important authentication standards you can implement to protect your sender reputation and ensure deliverability. This gui

Turning on Eloqua’s Predictive AI features is the first step toward a smarter marketing strategy. While the AI works in the background to collect data, the true value lies in how you interpret the results. Our marketing automation team recently attended an Oracle University session that deep dived into Eloqua’s Predictive AI dashboards. Here are a couple of takeaways that can help shape your strategy when using these tools: Send Time Optimization (STO): Data Driven Delivery

Subscription Renewal Confirmation & Thank You Popejoy Presents implemented an automated subscription renewal confirmation email sent the day after purchase. The email uses the Personalization Manager app to populate key account details such as subscriber name, account number, and total paid amount, providing patrons with a clear and branded confirmation of their renewal, along with important information. For more information, please reach out to your Marketing Automation Spec

Rep Goals Salesforce Dashboard The University of Louisiana at Lafayette (ULL) has implemented a custom Rep Goals object in Salesforce to effectively track and manage donation efforts. At the start of each fiscal year, a record is created for every Donor Representative outlining their annual targets. Through predefined logic, activities such as tasks and opportunities are automatically associated with these goals as reps log their work, leveraging Flows and roll-up summaries

PAC Live Bill Plan Implementation William & Mary is offering a multi-tiered installment model for season tickets, featuring a Pay in Full option alongside 2-month and 4-month payment plans. By providing clear, transparent schedule, they effectively lower the barrier to entry and provide an option at all budget levels. This approach increases the possibility of conversion by reducing immediate financial friction and build customer trust through disclosure of future payments di

The City of Lethbridge operates two busy entertainment venues: the Yates Theatre and VisitLethbridge.com Arena, as well as supports a separate City of Lethbridge department, The Galt Museum. Between concert tours, rentals, and theatrical productions from resident companies, New West Theatre, Hurricanes hockey games, and assisting with builds for the Galt Museum events, the Ticket Centre manages more than 170 show builds annually.

The landmark antitrust settlement from House v. NCAA, approved in June 2025, opened the door for universities to share revenue directly with student-athletes for the first time in college sports history. With distributions reaching up to $20.5 million per year, athletic departments around the country were left trying to figure out where this new budget line item was going to come from.

Sponsorship Visibility With basketball season winding down, Fairfield University in pushing single game ticket sales, along with single game sponsorships. To assist with this we added the logo of a local power company who is "powering" both men's and women's games, by adding the company logo to the event list page! For more information, please reach out to your eCommerce Operations Specialist, Client Partner OR Account Manager. Renewals How-To Materials Northern Arizona creat

Milestone Giving Campaign Following Coach Izzo's record-breaking 750th victory, Spartan Fund launched a dedicated donation page through PAC Live Campaign Pages. They used URL Parameters to direct fans to options of $75, $750, or $7500 donations in honor of the milestone. Donors contributing $ 7,500 received special benefits and incentives. The campaign targeted a specific audience of 14,000 patrons and raised $26,700 from 24 donors. For more information, please reach out to

Engagement Based Email Automation Festival of Arts deployed a multi step email campaign that adjusted follow up messaging based on patron engagement, with contacts receiving different messages depending on whether they engaged or took no action. The campaign targeted past purchasers and lapsed buyers who had engaged previously but had not purchased for the current season. Within a 60 minute reporting window, the campaign influenced approximately $42,700 in ticket revenue with

Postseason Ballena Seat Selection Nebraska utilized the Ballena selection process to allow donors, volleyball season ticket holders, and fans to select their seats and parking for the 1st and 2nd Rounds and Regionals prior to selection show Sunday. Nebraska sold 15k+ items (tickets and parking) through the selection process and collected over $1m through Ballena transactions. Nebraska sold out all 1st and 2nd Round and Regional tickets during the selection process. For more

Donation Officer Tracking In an effort to encourage Donation Officers to log interactions with donors, Nebraska has enhancements it's mobile layout to the needs of the officers. By simplifying the layout, and bringing in only relevant donor information (most importantly photo and lifetime pledge/giving) officers are able to easily look someone up when en route to a seat-visit or in-person meeting. For more information, please reach out to your Salesforce Admin. End of Year

Fan Engagement Campaign Using their student athletes, UConn launched a Meta campaign encouraging loud fan behavior at their upcoming home game against Villanova. For more information, please reach out to your Digital Marketing Specialist. Creative Variety Texas Tech is doing a great job leveraging a variety of creative in their WB Singles campaign. This has helped increase their overall CTR engagement & performance for upcoming Big 12 games. Game-specific graphics are schedu

Picture this: Your major gifts officer has a meeting with a seven-figure donor in 30 minutes. She needs an account summary showing giving, membership, priority points, ticket purchases, and lifetime commitment values. The process? Run an e-query report. Export to Excel. Open the mail merge template (assuming it's updated). Format the document. Check for errors. Print. Hope nothing looks off.

Venues must woo promoters for concerts, shows, and events. They can’t fill seats without content. For promoters, confidence in a venue begins with how quickly and accurately events can be built, tested, and brought to onsale.

“Bark louder” is Louisiana Tech University’s call to their fans to show up and contribute their talents toward the goal of advancing their athletics brand. Prior to partnering with Paciolan, LA Tech (“LAH Tech”, not “EL-AYE Tech”) had multiple challenges to deal with in order to enable this call-to-action for their students, fans, and donors.