Fundraising & Athlete Revenue Share Campaign In conjunction with the House Settlement, North Texas has introduced a new fund called The Green Lights Fund, designed to support revenue-sharing initiatives for student-athletes directly. Donors to the Mean Green Athletic Fund now have three main priorities for their contributions: Revenue Sharing Scholarship Fund Capital Projects. This information has been communicated through a dedicated SIDEARM landing page hosted on their mai

Venue Maps brings visual clarity to your event performance by overlaying seat-level sales and attendance data directly onto your venue layout to show you what's selling, what's not, and where your best opportunities lie.

It’s time for renewals and you start at the top of the season ticket holder list only to find multiple accounts for that fan. Are they the same person or is this multiple people with the same name?

Learn more about Lead Generation campaign best practices & strategies.

Your fans don't care where they buy their tickets. They just want to know what they're buying. The Visual Confidence Gap 82%  of...

AI in Oracle Eloqua is here, and it’s ready to elevate your email marketing strategy. Whether you're a PAC Mail or Marketing Automation...

Michigan's success story proves that when different departments like marketing and ticketing break down silos and work from shared, actionable insights, they unlock data's true potential to drive revenue growth and fan engagement.

Gift Acknowledgement Automation The Bushnell implemented an automated thank you campaign to acknowledge new Annual Fund gifts.   For more information, please reach out to your Marketing Automation Specialist. Per Seat Model Ballena Implementation The University of Maryland implemented a per seat contribution model that included a full reseat to their men's basketball arena along with adding a parking selection to the Ballena site.  With over 1,600 unique fans accessing the si

Sold-Out Email Campaign Michigan sold out of their single game football inventory through their donor presales, so for the morning of their previously communicated public sale, they sent an email notifying fans of the sellouts, driving fans to SeatGeek. They also used this opportunity to sell an in-game premium experience that requires a game ticket, and still emphasized purchasing through SeatGeek to obtain a game ticket. For more information, please reach out to your Market

Apple Account Binding Education In planning for season ticket delivery, Texas has constructed multiple communication pieces for the website and for emails to consumers around the Apple Account Binding addition as Texas delivers all tickets with NFC implemented. For more information, please reach out to your Client Partner. ALL-IN-1 Season Ticket Pass Video The Fox Theatre put together a fabulous Digital ALL-IN-1 Season Subscription Pass video to educate subscribers on the ben

Integrating Salesforce user data with Oracle Eloqua can unlock powerful marketing and sales alignment benefits, especially when...

A successful digital marketing campaign goes beyond simply activating ads and hoping for the best. It demands meticulous planning and thoughtful execution to maximize your return on investment. The following key questions are crucial for marketers to consider before initiating a campaign.

Send targeted SIDEARM mobile app push notifications directly from within Oracle Eloqua!

Apple Enhanced Passes are transforming mobile ticketing with bigger artwork, Live Activities, and passes that actually feel alive in...

Paciolan today named Brendan Lynch, a strategic ticketing and digital-commerce leader, as President to spearhead the company’s next phase of growth and innovation.

Vermont Athletics announced today a new partnership with Paciolan, Learfield’s premier ticketing and marketing solutions provider for college athletics and entertainment venues.

Membership Balance Reminder Illinois reached out to donors who had an outstanding balance on their membership pledge. The email included their total pledge amount and outstanding balance.  Open Rate: 45% Click Rate: 11.24% For more information, please reach out to your Marketing Automation Specialist. Student-Athlete Support Campaign Now that the House Settlement has passed, UAB has officially launched its Competitive Excellence Fund, which will support the revenue-sharing ef

Specialty Game Ticket Drop To generate excitement for ticket sales for the Auburn home opener, Baylor offered tickets for a 48-hour sale, utilizing the limited inventory available for this game. They urged fans to buy tickets immediately, offering enter-to-win prizes as an incentive. Baylor utilized PAC Live for the sale and included a Parking Add-On.  The Bears generated $174K+ in tickets and parking revenue online during this 2-day sale! For more information, please reach o

Education and Engagement Lead Generation Texas Performing Arts initiated a lead generation campaign aimed at Austin educators and parents to promote programs and activities for K-12 audiences. The campaign encouraged teachers to join the Education and Engagement mailing list for updates. The campaign has successfully generated 116 leads, 22,539 impressions, and a 1.43% CTR by leveraging prospecting audiences, Fanbase CRM data, and Customer Lists. For more information, please