October's Fundraising Best Practices

Paciolan
2 hours ago
1 min read

Fall Donor Acquisition

As the football season starts to heat up, the Terrapin Club launched their Fall Acquisition Campaign with the goal of bringing in new donors to support Maryland Athletics. The campaign is focused on reaching individuals who have shown an affinity for Maryland Athletics across all sports or have engaged with athletic pages, as well as audiences with a demonstrated interest in philanthropy and causes within a 50-mile radius of College Park.

In addition, we’re leveraging CRM prospect lists while ensuring that current donors are excluded from the effort.

For more information, please reach out to your Digital Marketing Specialist.

Last Donation Anniversary Solicitation

Michigan set-up an automated program to identify donors who last donated 365 days ago to solicit a new donation.

Intentional about excluding recurring and per seat donations to trigger off relevant donation in the past.

For more information, please reach out to your Marketing Automation Specialist.

Giving Day Banner + Donation Offer

Liberty is highlighting their universities Giving Day by utilizing a Banner ad in the rotating carousel. The banner will link potential donors to a campus giving site.

Liberty is also utilizing the Donation Offer section in the PAC Live purchase flow to entice purchasers to donate to Giving Day to benefit their student-athletes.