The University of Notre Dame launched their annual alumni lottery presale for the upcoming football season, and implemented suggested opportunities throughout the sales flow to drive larger investments by their customers. The Irish team created various scenarios to promote their Shamrock Pass item, create awareness of their mini plan offerings, drive easy adoption of their premiere night game vs. Stanford, and easily upsell parking and/or hospitality options for games selected.
Early Returns:
130+ Shamrock Passes sold
1,100+ Mini Plans Sold
200+ Hospitality Upsells Claimed
4,800+ Parking Upsells Claimed
Over $550k+ revenue generated from Upsell Claimed items
