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Rice University Athletics and Paciolan, the leading mobile ticketing, marketing, and fundraising solution provider for college athletics, have signed a new agreement to provide an industry-leading ticketing & fan engagement solution for all Owls' athletic events.

Utah Athletics announced today a new partnership with Paciolan, the leading ticketing, fundraising, and marketing solutions provider in college athletics.

University of San Diego (USD) Athletics announced today a partnership with Paciolan, the leading mobile ticketing, marketing and fundraising solution provider, to deliver an industry-best ticketing system to serve USD Athletics and other live performances and sporting events facilitated by the Toreros.

For performing arts venues, the event day patron experience begins well before the moment the curtain rises. The Gogue Performing Arts Center at Auburn University, a 1200-seat facility, understood this and transformed their entry process from a source of stress into a seamless prelude to great performances. The Challenge: Long Lines, Frustrated Patrons, and Stressed Staff Imagine a packed house, minutes before showtime. The anticipation and excitement for the show should be b

The Challenge: Game Day Bottlenecks It's game day at DKR Memorial Stadium or the Moody Center. The energy is electric - as any Texas Athletics event is. Instead of sapping that anticipation and excitement, how do they keep the momentum and energy building during entry?  Like many major programs managing massive crowds, they faced the familiar challenges of optimizing gate flow and coordinating ticketing across multiple channels. Third-party brokers brought variety to the tick

Post-Purchase Survey Portland’5 Centers for the Arts embedded a post-purchase survey on their eVenue confirmation page to better understand which marketing channels were driving conversions. The survey used an Eloqua form with hidden fields that automatically captured the contact's email address and the item they purchased—meaning the only question visible to the patron was “How did you hear about this event?" By streamlining the experience, Portland’5 removed barriers to par

Early Bird Season Ticket Pricing In conjunction with hiring a new football coach, Bowling Green rolled out Early Bird pricing for football new season ticket sales and renewals. They call out this pricing special in their email marketing, digital marketing, and on PAC Live using a forms message. Season Ticket revenue is up $66k (71%) from last year at this time. $11K of that revenue is from new accounts to the system. For more information, please reach out to your Client Par

Meta & Search Campaigns for Fundraising To boost awareness and drive interest in the Bengal Belles, the Tiger Athletic Foundation launched a targeted Meta and YouTube campaign inviting fans to support LSU student-athletes through membership. The campaign targets LAL, LSU graduates, women 40+, and local Baton Rouge women to reach those most likely to engage and support. The Tiger Athletic Foundation is currently leveraging Google Search marketing to promote key initiatives, ca

Ready to turn ticket buyers into loyal donors? Learn how schools like Iowa and Minnesota used follow-up automations to drive 110% giving—and how you can enhance your own efforts with personalized donation fields in Eloqua.

Learn about the new Paciolan iQ Attribute CDO that combines the power of Paciolan iQ with the accessibility of Eloqua!

As higher education institutions face increasing financial pressures, athletic departments are expanding beyond gamedays to generate year-round revenue. With non-traditional events like concerts and exhibitions on the rise, this article explores how schools are using paid digital marketing to drive awareness, ticket sales, and fan engagement, reaching both traditional and new audiences.

Hear all about the Pac Admin team's recent afternoon getting hands on with Salesforce Agentforce!

The SeatGeek Sales Dashboard connects primary and secondary market data to reveal the complete story of your ticket sales.

Remember the excitement at PACnet 2025 when we showcased our advanced seat selection technology? Well, the results are in, and they're...

Paciolan's official ticket insurance partner—FanShield powered by Protecht—offers a solution that's simple to activate yet creates additional revenue streams while reducing your customer service workload.

Championship Momentum Season Ticket Campaign In an effort to capitalize on an NCAA National Championship, Oklahoma is launching a new social campaign with multiple creative variations including a carousel with images from the national championship meet. For more information, please reach out to your Digital Marketing Specialist. Merchandise Post-Purchase Campaign West Virginia University implemented an automated Eloqua campaign targeting football ticket purchasers with timel

Exclusive Season Ticket Holder Portal This is the first Broadway Season West Coast Entertainment is "auto-renewing" all opted-in subscribers into the new season. To allow STHs to upgrade/change seats and exchange into the first-ever Saturday Matinee offering, WCE created an Eloqua Landing Page with an embedded form to capture seating upgrade preferences before the May deadline, when subscriptions and seats will be automatically renewed, and credit cards will be charged. In

Giving Day Landing Page The University of Iowa hosted its annual giving day, "One Day for Iowa," on March 26, 2025, leveraging a competitive approach to drive donor engagement. To maximize participation, they organized a competition between sports programs, challenging each team to secure the most donors. A key strategy in this campaign was the real-time leaderboard, displayed on their dedicated landing page. The page was updated throughout the day to reflect each sport’s st

As schools expand their athletics offerings, we’re seeing more and more Paciolan clients successfully introduce ticketing to new...