Brendan Lynch Announced as President of Paciolan

Irvine, CA – (July 9) – Paciolan today named Brendan Lynch, a strategic ticketing and digital-commerce leader, as President to spearhead the company’s next phase of growth and innovation.

Lynch brings over 25 years of experience in ticketing, strategy, and digital transformation; most recently as the EVP of Enterprise & Revenue at Ticketmaster.

While at Ticketmaster, Lynch oversaw core ticketing systems, client tools, and critical client revenue services, including analytics, marketing, and pricing solutions. Lynch also led technology and operational innovations, including the first league-wide open digital ticketing system with the NFL, securing tickets to prevent fraud, and building dynamic pricing tools and capabilities. Additionally, Lynch oversaw strategic initiatives and successful partnerships with top-tier teams, leagues, and venues spanning multiple genres, including sports, performing arts, and concerts. Earlier in his career, Lynch was a strategic consultant with McKinsey & Company, and held brand and revenue leadership roles at Beam Suntory.

As President of Paciolan, Lynch will steer the company’s strategic direction, accelerate product innovation, and enhance customer satisfaction in the rapidly evolving ticketing and live entertainment industry.

“Brendan is a visionary leader with a proven track record of success in driving operational excellence, innovation, and customer engagement in the ticketing industry. His experience will help us to double down on our ambitious technology innovation efforts. Brendan will bring a fresh perspective along with the perfect cultural fit to the Paciolan community that will further enhance its market-leading solutions and guide the company to meet the expanding needs of our customers.”

Ben Mathan, Chief Strategy Officer at Learfield

Paciolan has seen significant growth over the past few years, marked by an expanding customer base and innovative mobile ticketing, data solutions, fundraising, and customer engagement offerings. Lynch will play a pivotal role in driving this momentum forward, focusing on continued digital innovation, customer satisfaction, and commerce and revenue generation solutions.

“I am thrilled to collaborate with such a talented team and the incredible Paciolan client community. I look forward to building upon the company’s success and exploring new opportunities that will allow us to better serve our customers with technology innovations in a time of unprecedented opportunity in our industry.”

Brendan Lynch, President of Paciolan

Under Lynch’s leadership, Paciolan will also continue to power the data and technology capabilities of Learfield’s business lines. Organizations that work with multiple divisions will unlock greater technology innovation by integrating fan data with Learfield's Fanbase data platform and enhancing the customer journey through integration with the SIDEARM Sports fan engagement platform. Additionally, Lynch will continue to explore further opportunities to deliver more Name, Image, and Likeness (NIL) programs for school partners and their student-athletes.

Brendan holds an MBA from the NYU Stern School of Business and a BS in Mechanical Engineering from Penn State.