May's Fundraising Best Practices
- Paciolan
- Jun 4
- 1 min read
Meta & Search Campaigns for Fundraising
To boost awareness and drive interest in the Bengal Belles, the Tiger Athletic Foundation launched a targeted Meta and YouTube campaign inviting fans to support LSU student-athletes through membership.
The campaign targets LAL, LSU graduates, women 40+, and local Baton Rouge women to reach those most likely to engage and support.
The Tiger Athletic Foundation is currently leveraging Google Search marketing to promote key initiatives, capture high-intent donors, and drive them to relevant pages on the Foundation’s website.
Since March 2025 this robust search campaign has delivered a $8 ROAS.
For more information, please reach out to your Digital Marketing Specialist.
