As the echoes of sold-out stadiums linger in the air, the College Football 2023 season recap unfolds with a resounding message: the demand for college football isn't just back; it's stronger and more vibrant than ever.
Amidst the electrifying cheers and nail-biting moments, 83% of colleges embraced a mobile-first approach. This strategic move not only laid the groundwork for an unforgettable season but also showed a commitment to a fan-centric mindset, putting the priority on enhancing the fan experience.
A notable aspect of the season is the 7% rise in attendance, exceeding the industry average of 2%. Coupled with a 4% upswing in revenue, amounting to $1.4 billion, these results serve as a testament to the resurgent demand that has rekindled the spirit of college football.
Convenience Redefined: ALL-IN-1
The shift towards mobile convenience is not just a trend but a paradigm shift that has reshaped how fans connect with the game they love. The total passes in wallet witnessed a significant uptick, soaring from 10 million in 2022 to an impressive 14 million in 2023 – a 40% increase. This surge is a testament to the growing enthusiasm for College Football and reflects a seismic shift to a mobile-first world.
The simplicity and efficiency of ALL-IN-1 have played a pivotal role in driving this mobile adoption, contributing to 79% of total passes in fans' digital wallets in 2023, compared to 62% in the preceding year.
Season ticket holders experienced a new level of ease when entering games through the smart pass, requiring just one ticket download for the entire season. The ALL-IN-1 pass gained adoption by 83 college football teams, providing a simplified experience for fans at football games and expanding its success to various other events like basketball.
From Transfers to Revenue: Monetizing New Accounts
In the 2023 College Football season, transfers soared by 37%. This boost can be attributed to product enhancements, such as the ability for patrons to send text messages from desktop to mobile, simplifying the ticket-to-wallet process. Furthermore, the Data & Insights: Transfer Dashboard empowers you to track pending transfers and send reminders to complete transfers.
Transfers are growing, and new revenue opportunities are being revealed in the process. Compared to last season, there has been a 30% increase in new accounts created through transfers. These new accounts became purchasers beyond football, contributing to over $27 million in total new ticket sales and over $600,000 in donations.
Paciolan and SeatGeek: A Winning Partnership
With a new secondary ticketing partner, the Paciolan and SeatGeek integration is off to a great start. This season, 98% of Power 5 teams and 88 total Paciolan university football clients have seamlessly integrated with SeatGeek. The integration provides real-time validation of resold mobile tickets along with pricing and sales data for each participating school.
In reflecting on this season's achievements, it's evident that the path ahead is illuminated with the promise of passion, technology, and fan engagement, shaping a future where college football continues to thrive.