Enhancing Your Digital Checkout: Features That Boost Revenue and Delight Fans
- Product @ PAC
- May 6
- 3 min read
Updated: May 8
Remember the excitement at PACnet 2025 when we showcased our advanced seat selection technology? Well, the results are in, and they're impressive. Venues from college arenas to performing arts centers are seeing real improvements in both customer satisfaction and sales metrics with view-from-seat capabilities and shared inventory management.
But finding the perfect seat is just part of the journey. We've been working to enhance what happens next – the checkout process – because that's where the magic of converting browsers to buyers really happens. Let's explore how these new features work together to create wins for both your business and your customers.
Contents:
Transparent Pricing Through Fee Breakouts
Whether you're selling tickets to championship games or symphony performances, your customers appreciate knowing exactly what they're paying for.
Our fee breakout feature gives you control over how costs are presented. While PAC Live has always included total pricing, you can now clearly distinguish between ticket prices, ticket fees, and facility fees throughout the entire purchase journey – from event discovery through final confirmation.
Why does this matter? Because unexpected costs at checkout are conversion killers. When a patron shopping for theater tickets or a fan grabbing seats for the big game sees a sudden price jump at checkout, that's often when they abandon their cart.
Donation Offers Convert Ticket Buyers into Donors
Here's where things get really interesting for both athletic and arts organizations. The strategic integration of donation opportunities directly within the purchase flow removes traditional barriers between ticketing and fundraising.
For collegiate athletic departments, this creates a powerful NIL fundraising channel. Imagine a fan purchasing basketball tickets and being offered a simple way to support your NIL collective with a contribution that helps retain top talent. The contextual relevance of the ask – right when fans are most engaged with your program – significantly increases conversion rates compared to separate outreach campaigns.
Similarly, performing arts organizations can connect ticket buyers with specific initiatives – from education programs to capital campaigns – right when patron engagement is highest.
The self-service functionality puts your team in control, whether you're leveraging fixed amounts for targeted campaigns, custom inputs for premium donors, or smart round-ups for broader participation across your audience.
Revenue Optimization with Parking Add-Ons
Let's talk about another revenue opportunity that solves a common challenge – parking. Whether you operate a downtown performing arts center, a college stadium, or a multi-purpose arena, parking logistics impact your customer experience.
The new Add-Ons functionality in PAC Live transforms what was previously a custom solution into a standardized, self-service feature you can implement today. Starting with parking passes (with more categories coming soon), this creates dual value: increased revenue and smoother event-day experiences.
Think about it – when patrons arriving for a symphony performance or fans heading to a rivalry game can secure parking during their initial ticket purchase, you've not only captured additional revenue but eliminated those frustrating event-day bottlenecks. Win-win.
Finding the Right Balance
These enhancements give you powerful new tools, but like any good strategy, implementation matters. Too many options can create decision fatigue – that moment when your patron or fan thinks, "This is too complicated," and abandons their purchase.
We've seen the best results when organizations take a thoughtful approach:
Keep the core transaction clear: Whether selling season tickets to the symphony or single-game passes for the playoff push, maintain a clean primary purchase path
Place offers strategically: Position complementary offers where they make contextual sense
Stay relevant: Ensure add-ons directly enhance the core experience
Our most successful partners – from Broadway theaters to Division I athletics – typically limit optional elements to 2-3 per transaction, focusing on those with the highest conversion potential and relevance to the event.
What's Next?
These enhancements represent our commitment to developing features that deliver measurable business results while improving the customer experience. As we look ahead, our product roadmap includes additional add-on categories and further checkout optimizations.
If you’re wanting to dive deeper or missed our Learning Center Series on PAC Live enhancements, hop over to PAC Community for more details!
