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Opt On In, The Water's Fine



One of the most frustrating things when trying to sell tickets is having customers opt out of your marketing communications. Maybe they're not interested in your current offerings, maybe they don’t want to receive emails anymore, or maybe their finger slipped while opening a renewal email. Whatever the reason, it can feel like you've lost that customer forever


But what if that same customer reaches out and asks where all their emails went? You might want to tell them they’ve done this to themselves, but how easy is it to get them back into the game? With Paciolan's Salesforce integration, this process is as easy as clicking a button.


An example image of a pop up screen asking if you'd like to 'Opt-In'

How does it work?


After an initial setup, you will see an “Opt-In” button on the Contact record in Salesforce for all customers that are currently opted out of marketing communications. Clicking this button will automatically fill out an Eloqua form on behalf of the customer that will, in turn, add them back into the marketing mix.


This feature is handy around renewal times as an opt-out can lead to customers not receiving vital renewal emails and PURL or Invoice Links. With Paciolan's Salesforce integration, sales representatives can quickly and easily opt-in customers who have opted out of communications and get them back into receiving communications. This not only saves time but also helps to ensure that your customers get the emails they want.


An example of a pop up screen showing that you have successfully opted-in

In conclusion, Paciolan's Salesforce integration provides an innovative solution to an age-old problem. By allowing sales representatives to opt-in customers who have previously opted out of marketing communications, your team can improve customer engagement and potentially win back lost customers. So why not try it and see how it can benefit your business?


NOTE: Opt-In will globally engage customers into receiving all email communications. As such, this should only be done with expressed consent from a customer. To reduce global opt-outs, please see more about data segmentation best practices.


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