SeatGeek Sales Dashboard: Your Window Into the Secondary Market

Making pricing decisions with only half the market data is like navigating with an incomplete map. The SeatGeek Sales Dashboard bridges this gap by connecting primary and secondary market data to reveal the full story of your ticket sales. Here's what you'll discover:

Pricing Opportunities

Secondary markets often reveal demand patterns across your venue. The dashboard places primary and secondary values side-by-side, revealing pricing opportunities and value differences. With visual comparisons, you can track performance across seasons and events to identify which offerings consistently command premium prices on the secondary market.

Time Your Price Adjustments

Watch how secondary market prices evolve as events approach. Track ticket prices from 10 days out to event day, seeing exactly when values peak and how average resale values fluctuate. This visibility helps you time your promotional offers and pricing adjustments when they'll have the greatest impact.

Find Your Next Ticket Buyers

The dashboard identifies frequent secondary market buyers—ideal candidates to convert to season ticket holders. These fans are already investing in your events; they just need the right offer from you. Plus, you'll see new accounts that came through a secondary purchase, giving you a clear opportunity to welcome and retarget them in your primary database.

Track Your Distribution Channels

Where are your tickets getting sold? See if they're moving through channels like Open Distribution, Preferred Inventory Partners, Brokers, or Fan to Fan exchanges. This clarity shows you exactly how your inventory flows through the secondary market—knowledge that helps you understand your true distribution footprint.

With the SeatGeek Sales Dashboard, secondary market insights become your advantage in the primary market. Your new SeatGeek Sales Dashboard is waiting - go check it out!