April's Marketing Best Practices

Paciolan
May 2
1 min read

Championship Momentum Season Ticket Campaign

In an effort to capitalize on an NCAA National Championship, Oklahoma is launching a new social campaign with multiple creative variations including a carousel with images from the national championship meet.

For more information, please reach out to your Digital Marketing Specialist.

Merchandise Post-Purchase Campaign

West Virginia University implemented an automated Eloqua campaign targeting football ticket purchasers with timely, segmented follow-up emails promoting official team gear. The campaign grouped contacts by ticket type—season ticket holders, mini plan buyers, and single-game purchasers—and delivered tailored creative tied to specific themes and games, including Military Appreciation, True Blue, and Gold Rush. Each email featured bold visuals, a clear call-to-action to shop, and dynamically linked fans to curated gear collections. By aligning messaging with upcoming games and previous purchases, the campaign drove merchandise interest while enhancing the overall game day experience.

For more information, please reach out to your Marketing Automation Specialist.

Renewal Automation with Personalized Emails

The Fabulous Fox Theatre launched the 2025 Subscription Renewal Campaign with a fabulously personalized automation renewal email campaign with a wonderful automated Thank You for renewing confirmation.

6,200+ patrons renewed online, with over $8m+ in online payment received.