November's Marketing Best Practices

Paciolan
2 days ago
1 min read

New Head Coach Branding

Virginia Tech launched a full branding update around their 2026 ticket campaign as well as incorporating a giving campaign utilizing Vozzi as a messaging awareness.

For more information, please reach out to your Client Partner and/or Marketing Automation Specialist.

Push Notification Education

Michigan created a webpage dedicated to drive consumers for push notification enablement education. As Michigan drives all ticket holders to their mobile app, so they're driving to help encourage customers to receive all updates from Michigan athletics from the SIDEARM and Eloqua push notification integration.

For more information, please reach out to your Marketing Automation Specialist.

Black Friday Reminder Ad Campaign

NC State launched a Reminder Ad campaign on Meta to drive incremental awareness and engagement before their upcoming Black Friday + Cyber Monday Ticket Deals. This campaign ran 1 week leading up to their launch and fans who opted in for a reminder received a notification 1 day before, day of, and 5 days after (on Black Friday). Results:

36,000 Impressions | 381 Reminders Set