January's Fundraising Best Practices
- Paciolan
- 10 hours ago
- 1 min read
Donation Officer Tracking
In an effort to encourage Donation Officers to log interactions with donors, Nebraska has enhancements it's mobile layout to the needs of the officers. By simplifying the layout, and bringing in only relevant donor information (most importantly photo and lifetime pledge/giving) officers are able to easily look someone up when en route to a seat-visit or in-person meeting.
For more information, please reach out to your Salesforce Admin.
End of Year Campaign
Tiger Athletic Foundation’s End of Year Giving campaign on paid social drove strong engagement and donation performance. The campaign initially targeted donors from the past five years. After the first week, a lookalike audience was added to prospect additional donors, generating incremental revenue while maintaining efficient performance throughout the campaign.
For more information, please reach out to your Digital Marketing Specialist.
