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January's Marketing Best Practices



Fan Engagement Campaign

Using their student athletes, UConn launched a Meta campaign encouraging loud fan behavior at their upcoming home game against Villanova.

For more information, please reach out to your Digital Marketing Specialist.


Creative Variety

Texas Tech is doing a great job leveraging a variety of creative in their WB Singles campaign. This has helped increase their overall CTR engagement & performance for upcoming Big 12 games. Game-specific graphics are scheduled to run 1-2 weeks in advance, simultaneously with evergreen/generic singles content.  


For more information, please reach out to your Digital Marketing Specialist.


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