November's Ticketing Best Practices

Paciolan
2 days ago
1 min read

Postseason Ticketing Communication

The 12th Man Foundation has been rolling out various timelines surrounding College Football postseason scenarios, and created this Eloqua landing page incorporating all scenarios, timelines, and FAQs regarding donors and season ticket holders information.

For more information, please reach out to your Marketing Automation Specialist and/or Client Partner.

Bye Week Ticketing Sales Campaign

The Mustangs took a different approach to their Bye Week sales campaign by focusing on highlights on the field throughout the season and tailoring offers to that. This made it more about celebrating the success of the season so far vs. just a promo offer to drive more engagement.

For more information, please reach out to your Client Partner.

Experience Add-On Opportunity

PNE utilized the PAC Live Event Day Experience Add On feature to upsell Early Entry and Rapid Passes for their Fright Nights events. Both Add Ons generated a total of $282K in additional revenue. Overall, 71% of Rapid Pass and Early Entry sales were sold as Add Ons.