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January's Ticketing Best Practices


Postseason Ballena Seat Selection

Nebraska utilized the Ballena selection process to allow donors, volleyball season ticket holders, and fans to select their seats and parking for the 1st and 2nd Rounds and Regionals prior to selection show Sunday.


Nebraska sold 15k+ items (tickets and parking) through the selection process and collected over $1m through Ballena transactions.

Nebraska sold out all 1st and 2nd Round and Regional tickets during the selection process.




For more information, please reach out to your Client Partner.


PAC Live ADA Seat Messaging

Auburn has enabled PAC Live for their events and is utilizing the seat status functionality to clearly designate ADA seating. Additionally, the message field is being used to deliver targeted, customer-facing ADA information to ensure clarity and accessibility.




For more information, please reach out to your eCommerce Operations Specialist.




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