December's Fundraising Best Practices
- Paciolan
- 22 hours ago
- 1 min read
Giving Day Automation Campaign
Utilizing Eloqua's multi-step campaign canvas,* the Iron Dukes staff was able to automate their Giving Day campaign messages. The campaign started 2 weeks before Giving Day and had messages leading up to, during and after Giving Day 2025. The Iron Dukes shattered previous Giving Day records in their first year on Eloqua by targeting a larger audience and careful planning of messaging.
For more information, please reach out to your Client Partner and/or Marketing Automation Specialist.
Paciolan IQ Lifetime Giving
Nebraska has a complicated process in which they calculate lifetime giving amount and lifetime pledge amounts. Using Paciolan IQ, they are able to programmatically run this calculation in the data warehouse, and pass those numbers over to Eloqua. From there, the numbers are passed into Salesforce.
For more information, please reach out to your Salesforce Admin.
