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The Rise of Reminder Ads

Reminder Ad banner

In the ever-evolving landscape of social media marketing, staying relevant and engaging with your audience is key. Among the plethora of strategies available, Instagram Reminder Ads have emerged as a powerful tool for businesses to maximize their reach and impact. Whether you're announcing an on-sale, counting down to giving days, or pushing a holiday sale, leveraging these ads can significantly enhance your event awareness and boost conversions.

How Do They Work?

Reminder ads are served as a sponsored post in the Instagram Feed and Story placements. They then allow users to opt into receiving helpful reminders for upcoming launches, events and moments that they are interested in. Once the user has opted in, they will receive push notification reminders directly from the Instagram app one day before, 15-minutes before, and at the time of the event. 

The Paciolan Community has adopted Instagram Reminder Ads for an array of events over the past year. See below for some ways you can add an extra touchpoint to your fans!

Navy Football Reminder Ad

Ticket On-Sales

Navy launched a Reminder Ad campaign for their upcoming Football 2024 Single Game on-sale which helped reach past Football ticket purchasers, current Meta/Instagram page followers, and a broader football affinity audience in Annapolis.

212 Reminders

Michigan Giving Day Reminder Ad

Fundraising Events

Michigan leveraged Reminder Ads leading up to their Giving Blueday - a tactic perfect for reminding donors to remember or consider your organization for upcoming giving initiatives. 

Reminder Ads can help amplify reach and awareness to out-of-state donors too! 

164 Reminders

Fabulous Fox Reminder ad

Show Announcements

The Fabulous Fox Theatre wanted to generate buzz and anticipation as soon as comedian Tom Segura announced his upcoming St. Louis show date. By running reminder ads from the Tom Segura account, they were able to spread the word of the upcoming ticket on-sale to immediate fans. 

357 Reminders

Broadway Spokane Reminder ad

Season Subscriptions

To capitalize on the excitement of the Broadway Season, WestCoast Entertainment (Broadway Spokane), launched reminder ads to inform fans of the dates for both the 2024 Show Lineup Announcement and Season Subscription On-Sale. They served these ads to Broadway past purchasers and affinity groups to spark early interest.

 371 Reminders

UNC Black Friday reminder ad

Holiday Sales

In preparation for their upcoming Black Friday - Cyber Monday ticket deals, North Carolina launched a week-long Reminder Ad campaign to help keep their limited ticket sale offer top of mind to their fans during the busy holiday shopping season. 

605 Reminders

PBR Reminder ad

Event Date Reminder

To encourage walk up sales for their Madison Square Garden event, PBR launched Instagram reminder ads to increase last minute event awareness. With the help of this push to a broad sports affinity audience, PBR was able sell out Madison Square Garden on their Saturday night event.  

1,231 Reminders

Texas Tech reminder ad

Student Awareness

Texas Tech launched a week-long reminder campaign targeting students before their last home Men’s Basketball game against Baylor. 

Students were prompted to opt-in to receive a reminder on game day when the student line opens.

This could be a great idea for Student Pass on-sales or games with special student giveaways to help boost attendance! 

80 Reminders

Postseason Play

When University of Texas’ tennis teams made it to postseason play, the Longhorns used reminder ads to spread the word of the exciting free admission events. They ran two rounds of ads, one promoting the first & second round schedules, and one highlighting the championship matchup.

155 Reminders

Have an event coming up that you would like to remind your fans about? Reach out to your Paciolan Digital Marketing Rep today for more information!


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