April's Ticketing Best Practices

Paciolan
May 2
1 min read

Updated: Sep 16

Exclusive Season Ticket Holder Portal

This is the first Broadway Season West Coast Entertainment is "auto-renewing" all opted-in subscribers into the new season. To allow STHs to upgrade/change seats and exchange into the first-ever Saturday Matinee offering, WCE created an Eloqua Landing Page with an embedded form to capture seating upgrade preferences before the May deadline, when subscriptions and seats will be automatically renewed, and credit cards will be charged. In the first 3 weeks, 279 submissions were received.

For more information, please reach out to your Marketing Automation Specialist.

On Sale Notification Sign-Up Form

The Bushnell launched a 2025-26 sign-up form for collecting interest for patrons who want to receive all pertinent information for the upcoming Broadway season.

In the first 15 days, the Bushnell received over 1,200 submissions.

For more information, please reach out to your Marketing Automation Specialist.

No Fees "Shower of Savings" Promotion

Iowa Wild launched a FEVO "Shower of Savings" campaign in April, offering Fee-Free tickets to select home games. The target audience strategy focused on remarketing to high-intent page visitors and engaging local hockey fans via Meta's interest targeting.