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Performance Max - Case Studies


A header image showing the properties of Peformance Max: YouTube, Display, Search, Discover, and Gmail


Introduced by Google in recent years, Performance Max Campaigns (PMAX) are designed to simplify yet broaden your advertising efforts across various Google platforms. This campaign type combines multiple advertising strategies into a single, all-encompassing campaign. Learn about PMAX in our previous post.


Taking Performance to the MAX

Here are a few examples of PAC Community members utilizing PMAX.


PBR Nashville

PMAX ran in Nashville for the final two weeks of their Nashville Teams campaign and has driven the following results:

  • 183.77 Conversions

  • $26.5K Revenue

  • $15.19 ROAS

PBR Nashville examples of YouTube, Search, Display and Gmail



Philadelphia Union

Performance Max was a key campaign format for Philadelphia Union's 2023 Leagues Cup Tournament Campaigns. Campaigns ran for each round of the tournament with an Average Return On Ad Spend of $10.60 and ultimately outperforming all other campaign types.

Philadelphia Union examples of YouTube, Search, Display, and Gmail
Indiana University

Indiana University launched Google's Performance Max campaign for Football 2023 Singles - which encompasses all Google platforms (YouTube, Search, Display, Discovery, Gmail, and Maps) under one single campaign.


Campaign results:

  • $21:1 ROAS

  • 15% CTR

  • Generating $40K in revenue in 2 weeks.



Fabulous Fox Broadway Subscriptions

Fabulous Fox Theatre in St Louis has tested PMax for its Broadway Subscriptions campaign. It is finishing with over 70 conversions and a ROAS of $3.86.


Michigan State

Michigan State launched two Google Performance Max campaigns for Football Seasons & Singles - which encompasses all Google platforms (YouTube, Search, Display, Discovery, Gmail, and Maps) under one single campaign.


Campaign results:

  • $44-$68 ROAS

  • 33.52% CTR

  • Generating over $300K in revenue since June '23

Interested in taking YOUR digital performance to the max? Ask your Paciolan Digital Marketing Rep for more information on PMAX today.





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