The City of Lethbridge operates two busy entertainment venues: the Yates Theatre and VisitLethbridge.com Arena, as well as supports a separate City of Lethbridge department, The Galt Museum. Between concert tours, rentals, and theatrical productions from resident companies, New West Theatre, Hurricanes hockey games, and assisting with builds for the Galt Museum events, the Ticket Centre manages more than 170 show builds annually.

The landmark antitrust settlement from House v. NCAA, approved in June 2025, opened the door for universities to share revenue directly with student-athletes for the first time in college sports history. With distributions reaching up to $20.5 million per year, athletic departments around the country were left trying to figure out where this new budget line item was going to come from.

Sponsorship Visibility With basketball season winding down, Fairfield University in pushing single game ticket sales, along with single game sponsorships. To assist with this we added the logo of a local power company who is "powering" both men's and women's games, by adding the company logo to the event list page! For more information, please reach out to your eCommerce Operations Specialist, Client Partner OR Account Manager. Renewals How-To Materials Northern Arizona creat

Milestone Giving Campaign After Coach Izzo's historic 750th win, the Spartan Fund used PAC Live Campaign Pages to create a quick donation page, using URL Parameters to deep link fans to a donation page giving $75, $750, or $7500 in celebration of this milestone.  Extra benefits and incentives were provided for $7,500 donors. The campaign was sent to a targeted audience of 14K patrons and yielded $26,700 in donations from 24 unique donors.   For more information, please reach

Engagement Based Email Automation Festival of Arts deployed a multi step email campaign that adjusted follow up messaging based on patron engagement, with contacts receiving different messages depending on whether they engaged or took no action. The campaign targeted past purchasers and lapsed buyers who had engaged previously but had not purchased for the current season. Within a 60 minute reporting window, the campaign influenced approximately $42,700 in ticket revenue with

Postseason Ballena Seat Selection Nebraska utilized the Ballena selection process to allow donors, volleyball season ticket holders, and fans to select their seats and parking for the 1st and 2nd Rounds and Regionals prior to selection show Sunday. Nebraska sold 15k+ items (tickets and parking) through the selection process and collected over $1m through Ballena transactions. Nebraska sold out all 1st and 2nd Round and Regional tickets during the selection process. For more

Donation Officer Tracking In an effort to encourage Donation Officers to log interactions with donors, Nebraska has enhancements it's mobile layout to the needs of the officers. By simplifying the layout, and bringing in only relevant donor information (most importantly photo and lifetime pledge/giving) officers are able to easily look someone up when en route to a seat-visit or in-person meeting.   For more information, please reach out to your Salesforce Admin. End of Year

Fan Engagement Campaign Using their student athletes, UConn launched a Meta campaign encouraging loud fan behavior at their upcoming home game against Villanova. For more information, please reach out to your Digital Marketing Specialist. Creative Variety Texas Tech is doing a great job leveraging a variety of creative in their WB Singles campaign. This has helped increase their overall CTR engagement & performance for upcoming Big 12 games. Game-specific graphics are schedu

Picture this: Your major gifts officer has a meeting with a seven-figure donor in 30 minutes. She needs an account summary showing giving, membership, priority points, ticket purchases, and lifetime commitment values. The process? Run an e-query report. Export to Excel. Open the mail merge template (assuming it's updated). Format the document. Check for errors. Print. Hope nothing looks off.

Venues must woo promoters for concerts, shows, and events. They can’t fill seats without content. For promoters, confidence in a venue begins with how quickly and accurately events can be built, tested, and brought to onsale.

“Bark louder” is Louisiana Tech University’s call to their fans to show up and contribute their talents toward the goal of advancing their athletics brand. Prior to partnering with Paciolan, LA Tech (“LAH Tech”, not “EL-AYE Tech”) had multiple challenges to deal with in order to enable this call-to-action for their students, fans, and donors.

Women's Basketball Seat Selection TCU added a Women's Basketball seat selection from 2024-25 season success. In turn, TCU sold 182 new season tickets, generating over $17,790 in incremental ticketing revenue, all collected via online payments.  For more information, please reach out to your Client Partner. Student Postseason Bill Plan Offer Georgia has set up their Bill Plan for their CFP Quarterfinal Student Request to utilize the PAC Live Bill Plan Comments to highlight t

Holiday Bundles To help generate additional revenue, Wisconsin released 2 holiday bundles and promoted them as a last minute gift idea with the email subject "Still Need a Gift? Badger Tickets Deliver Every Time ❤️".  These were creating used item packages to deliver a men's basketball 3-game pack and a women's basketball 2-game pack.  For more information, please reach out to your Client Partner. Break Game Creativity The Bears are getting creative during holiday break game

Giving Day Automation Campaign Utilizing Eloqua's multi-step campaign canvas,* the Iron Dukes staff was able to automate their Giving Day campaign messages. The campaign started 2 weeks before Giving Day and had messages leading up to, during and after Giving Day 2025.  The Iron Dukes shattered previous Giving Day records in their first year on Eloqua by targeting a larger audience and careful planning of messaging.    For more information, please reach out to your Client P

The Email Engagement Dashboard advances PAC io's commitment to holistic insights across your operations.

The Email Engagement Dashboard gives you a clear view of what emails have been sent and how audiences have responded so you can move from guessing to optimizing with confidence.

PAC io Fundraising ushers in a new modern experience for both operators and donors.

PAC io Maps makes big strides on the efficiency front by eliminating the need for copy cases by allowing clients to easily copy existing PYO maps.

Postseason Momentum Giving Campaign Capitalizing on excitement, North Texas launched 2026 football deposits with a special incentive for a ticket reward for their final home game of the season. This will help move inventory for a game that is historically harder to sell, and provide reward for getting deposits in early.  In conjunction, they also launched an automated follow up after a deposit was made to push a gift ask to the new Green Lights Fund to help student-athlete s