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Marketing Insights Join PAC io: Email Engagement Dashboard
The Email Engagement Dashboard advances PAC io's commitment to holistic insights across your operations.
Victoria Ho
1 minute ago3 min read
Introducing the Email Engagement Dashboard: Your New Go-To for Smarter Email Decisions
The Email Engagement Dashboard gives you a clear view of what emails have been sent and how audiences have responded so you can move from guessing to optimizing with confidence.
Allison New
22 hours ago2 min read
2025 Marketing Blog Wrapped
Take a look back at the top-performing PAC Marketing moments of 2025 — the blogs you read, shared, and kept coming back to. From digital strategy deep dives to automation best practices, this year’s standout posts were packed with insights that shaped how we supported our partners and elevated campaigns across the industry. As you scroll through your Wrapped, revisit the content that inspired new ideas, sharpened your skills, and defined our year in marketing. Here’s to build
Lexi Stroud
5 days ago1 min read
The All-New PAC io Fundraising
PAC io Fundraising ushers in a new modern experience for both operators and donors.
Jason Chang
5 days ago2 min read
Introducing PAC io Maps
PAC io Maps makes big strides on the efficiency front by eliminating the need for copy cases by allowing clients to easily copy existing PYO maps.
Jason Chang
Dec 42 min read
November's Fundraising Best Practices
Postseason Momentum Giving Campaign Capitalizing on excitement, North Texas launched 2026 football deposits with a special incentive for a ticket reward for their final home game of the season. This will help move inventory for a game that is historically harder to sell, and provide reward for getting deposits in early. In conjunction, they also launched an automated follow up after a deposit was made to push a gift ask to the new Green Lights Fund to help student-athlete s
Paciolan
Dec 11 min read
November's Marketing Best Practices
New Head Coach Branding Virginia Tech launched a full branding update around their 2026 ticket campaign as well as incorporating a giving campaign utilizing Vozzi as a messaging awareness. For more information, please reach out to your Client Partner and/or Marketing Automation Specialist. Push Notification Education Michigan created a webpage dedicated to drive consumers for push notification enablement education. As Michigan drives all ticket holders to their mobile app,
Paciolan
Dec 11 min read
November's Ticketing Best Practices
Postseason Ticketing Communication The 12th Man Foundation has been rolling out various timelines surrounding College Football postseason scenarios, and created this Eloqua landing page incorporating all scenarios, timelines, and FAQs regarding donors and season ticket holders information. For more information, please reach out to your Marketing Automation Specialist and/or Client Partner. Bye Week Ticketing Sales Campaign The Mustangs took a different approach to their Bye
Paciolan
Dec 11 min read
Season of Savings: Your Holiday Email Guide!
The holiday season brings major opportunities to boost engagement, increase sales, and connect with fans and patrons before the new year! Before launching your Black Friday, Cyber Monday, or holiday promotions, make sure your audience targeting is dialed in. We recommend building segments that focus on recent engagement and expressed interest. Start by including fans or patrons who have clicked on previous sale or special offer emails within the past year, as well as anyone w
Lexi Stroud
Nov 213 min read
A More Connected Sales Pipeline
When sales and marketing systems speak the same language, the entire revenue engine moves faster. Connecting marketing engagement data within Eloqua to Salesforce continues to be one of the most effective ways to strengthen that alignment - particularly when we empower sales teams with Eloqua’s Profiler and Engage tools. Profiler gives reps a clear snapshot of each contact’s digital behavior, helping them prioritize their outbound efforts. Engage lets them send personalized m
Andrew Campbell
Nov 202 min read
Sold Out? Reach Fans with Digital Ads for SeatGeek Sales & Game Details
Announcing a sold-out game is the ultimate high-five. But for us in digital advertising? The job isn't quite done. When the official call comes to turn off the ads, we always say, "it's a good problem to have!" So how do we pivot our strategy to move secondary seats and guarantee those fans actually show up? We're diving into digital ad examples from your peers for what to do after the sellout announcement, so you can score big on every single seat.
Zaundra Butler
Nov 193 min read
Recommend Like a Friend: Cross-Selling AFTER the Ticket Purchase
The purchasing journey doesn't need to end when the ticketing transaction does. In fact, it's just beginning.
Jason Chang
Nov 114 min read
The Hidden Box Office Gold Mine: Why Ticket Transfer Recipients Are a Theater’s Best-Kept Marketing Secret
Every new account from a ticket transfer could be your next patron or subscriber. Yet many venues are overlooking this powerful opportunity.
Jason Chang
Nov 34 min read
October's Ticketing Best Practices
Add-On Variety Offers Harvard offers a variety of merchandise add-on opportunities across multiple sports, including a Teddy Bear add-on for their annual Teddy Bear Toss game. For more information, please reach out to your eCommerce Operations Specialist and/or Client Partner. Student Ticketing Digital Campaign DePaul University uses social media and PAC Live add ons to drive students to their games. Social media post walks students through the purchase flow and offers FREE b
Paciolan
Nov 31 min read
October's Marketing Best Practices
Sell Out Communication Using several best practices, Rutgers is promoting the SeatGeek partnership to earn extra revenue with their sold out volleyball game vs. Nebraska. These best practices include: - Emails - PAC Live Messaging - Social Media - Press Releases For more information, please reach out to your Client Partner and/or Marketing Automation Specialist. Bowl Bound Interest Form After gaining their 6th win, North Texas began promoting an interest form to capitalize on
Paciolan
Nov 31 min read
October's Fundraising Best Practices
Fall Donor Acquisition As the football season starts to heat up, the Terrapin Club launched their Fall Acquisition Campaign with the goal of bringing in new donors to support Maryland Athletics. The campaign is focused on reaching individuals who have shown an affinity for Maryland Athletics across all sports or have engaged with athletic pages, as well as audiences with a demonstrated interest in philanthropy and causes within a 50-mile radius of College Park. In addition, w
Paciolan
Nov 31 min read
From the Main Stage to the Pipeline: Key Takeaways from Dreamforce 2025
Chris Carney: Another year, another Dreamforce in the books. I went into my 7 th Dreamforce thinking it would be my last. For the uninitiated, it can be quite overwhelming. Between the travel, the masses of people, and the sheer volume of content I thought going in that this might finally be the year that the hassle of Dreamforce outweighed the benefits of attending – I was quickly proven wrong. As seasoned Dreamforce veterans at this point, the Paciolan admin team did a p
Harrison Gore
Oct 246 min read
Kickoff to a New Era: Scoring Big with Your Coach Announcement
The hiring of a new head coach brings about a lot of excitement to a program, but with that excitement also comes massive opportunity as a department to increase revenue, generate new leads, tap into new markets and grow your database. Here are some of the things you should look to do to capitalize on the momentum of a new Head Coach.
Dylan McKitterick
Oct 233 min read
Amplify the Moment: Demand Generation in Real Time
Learn how athletic departments, performing arts venues, and entertainment organizations can jumpstart demand when organic interest lags. Actionable strategies, real examples, and insights from Paciolan’s digital team.
Keano Mestre
Oct 235 min read
How The Fisher Center at Belmont University Staged a World Premiere for DOLLY: A True Original Musical
The Fisher Center at Belmont University successfully staged the world premiere of "DOLLY: A True Original Musical," a monumental undertaking that involved 49 shows and drew 77,000 attendees from all 50 states. Discover how their partnership with Paciolan ensured a flawless experience, setting a new standard for world-class productions!
Callista Nurimba
Oct 173 min read
We love keeping up to date on everything going on in our communities and their industries.
In fact, the only thing we love more is sharing those latest updates with you!
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