Protect your sender reputation and improve email deliverability. Required setup due by April 27, 2026 If your organization sends emails through Salesforce - whether that's donor acknowledgements, campaign updates, or follow-up communications - making sure those emails actually reach the inbox matters. DKIM (DomainKeys Identified Mail) is one of the most important authentication standards you can implement to protect your sender reputation and ensure deliverability.   This gui

Turning on Eloqua’s Predictive AI features is the first step toward a smarter marketing strategy. While the AI works in the background to collect data, the true value lies in how you interpret the results. Our marketing automation team recently attended an Oracle University session that deep dived into Eloqua’s Predictive AI dashboards. Here are a couple of takeaways that can help shape your strategy when using these tools:  Send Time Optimization (STO): Data Driven Delivery

Football Schedule Awareness Campaign Leveraging the Washington State Cougars football schedule release as a key sales moment, we refreshed creative with a “Fridge Schedule” concept that turned each matchup into a visually engaging asset. Prior to the new creative, the campaign drove strong performance of $29 ROAS. For more information, please reach out to your Digital Marketing Specialist. Subscription Renewal Confirmation & Thank You Popejoy Presents implemented an automate

Rep Goals Salesforce Dashboard The University of Louisiana at Lafayette (ULL) has implemented a custom Rep Goals  object in Salesforce to effectively track and manage donation efforts. At the start of each fiscal year, a record is created for every Donor Representative outlining their annual targets. Through predefined logic, activities such as tasks and opportunities are automatically associated with these goals as reps log their work, leveraging Flows  and roll-up summaries

PAC Live Bill Plan Implementation William & Mary is offering a multi-tiered installment model for season tickets, featuring a Pay in Full option alongside 2-month and 4-month payment plans. By providing clear, transparent schedule, they effectively lower the barrier to entry and provide an option at all budget levels. This approach increases the possibility of conversion by reducing immediate financial friction and build customer trust through disclosure of future payments di

Sponsorship Visibility With basketball season winding down, Fairfield University in pushing single game ticket sales, along with single game sponsorships. To assist with this we added the logo of a local power company who is "powering" both men's and women's games, by adding the company logo to the event list page! For more information, please reach out to your eCommerce Operations Specialist, Client Partner OR Account Manager. Renewals How-To Materials Northern Arizona creat

Milestone Giving Campaign Following Coach Izzo's record-breaking 750th victory, Spartan Fund launched a dedicated donation page through PAC Live Campaign Pages. They used URL Parameters to direct fans to options of $75, $750, or $7500 donations in honor of the milestone. Donors contributing $ 7,500 received special benefits and incentives. The campaign targeted a specific audience of 14,000 patrons and raised $26,700 from 24 donors.   For more information, please reach out to

Engagement Based Email Automation Festival of Arts deployed a multi step email campaign that adjusted follow up messaging based on patron engagement, with contacts receiving different messages depending on whether they engaged or took no action. The campaign targeted past purchasers and lapsed buyers who had engaged previously but had not purchased for the current season. Within a 60 minute reporting window, the campaign influenced approximately $42,700 in ticket revenue with

Postseason Ballena Seat Selection Nebraska utilized the Ballena selection process to allow donors, volleyball season ticket holders, and fans to select their seats and parking for the 1st and 2nd Rounds and Regionals prior to selection show Sunday. Nebraska sold 15k+ items (tickets and parking) through the selection process and collected over $1m through Ballena transactions. Nebraska sold out all 1st and 2nd Round and Regional tickets during the selection process. For more

Donation Officer Tracking In an effort to encourage Donation Officers to log interactions with donors, Nebraska has enhancements it's mobile layout to the needs of the officers. By simplifying the layout, and bringing in only relevant donor information (most importantly photo and lifetime pledge/giving) officers are able to easily look someone up when en route to a seat-visit or in-person meeting.   For more information, please reach out to your Salesforce Admin. End of Year

Fan Engagement Campaign Using their student athletes, UConn launched a Meta campaign encouraging loud fan behavior at their upcoming home game against Villanova. For more information, please reach out to your Digital Marketing Specialist. Creative Variety Texas Tech is doing a great job leveraging a variety of creative in their WB Singles campaign. This has helped increase their overall CTR engagement & performance for upcoming Big 12 games. Game-specific graphics are schedu

Women's Basketball Seat Selection TCU added a Women's Basketball seat selection from 2024-25 season success. In turn, TCU sold 182 new season tickets, generating over $17,790 in incremental ticketing revenue, all collected via online payments.  For more information, please reach out to your Client Partner. Student Postseason Bill Plan Offer Georgia has set up their Bill Plan for their CFP Quarterfinal Student Request to utilize the PAC Live Bill Plan Comments to highlight t

Holiday Bundles To help generate additional revenue, Wisconsin released 2 holiday bundles and promoted them as a last minute gift idea with the email subject "Still Need a Gift? Badger Tickets Deliver Every Time ❤️".  These were creating used item packages to deliver a men's basketball 3-game pack and a women's basketball 2-game pack.  For more information, please reach out to your Client Partner. Break Game Creativity The Bears are getting creative during holiday break game

Giving Day Automation Campaign Utilizing Eloqua's multi-step campaign canvas,* the Iron Dukes staff was able to automate their Giving Day campaign messages. The campaign started 2 weeks before Giving Day and had messages leading up to, during and after Giving Day 2025.  The Iron Dukes shattered previous Giving Day records in their first year on Eloqua by targeting a larger audience and careful planning of messaging.    For more information, please reach out to your Client P

Postseason Momentum Giving Campaign Capitalizing on excitement, North Texas launched 2026 football deposits with a special incentive for a ticket reward for their final home game of the season. This will help move inventory for a game that is historically harder to sell, and provide reward for getting deposits in early.  In conjunction, they also launched an automated follow up after a deposit was made to push a gift ask to the new Green Lights Fund to help student-athlete s

New Head Coach Branding Virginia Tech launched a full branding update around their 2026 ticket campaign as well as incorporating a giving campaign utilizing Vozzi as a messaging awareness. For more information, please reach out to your Client Partner and/or Marketing Automation Specialist. Push Notification Education Michigan created a webpage dedicated to drive consumers for push notification enablement education.  As Michigan drives all ticket holders to their mobile app,

Postseason Ticketing Communication The 12th Man Foundation has been rolling out various timelines surrounding College Football postseason scenarios, and created this Eloqua landing page incorporating all scenarios, timelines, and FAQs regarding donors and season ticket holders information. For more information, please reach out to your Marketing Automation Specialist and/or Client Partner. Bye Week Ticketing Sales Campaign The Mustangs took a different approach to their Bye

Add-On Variety Offers Harvard offers a variety of merchandise add-on opportunities across multiple sports, including a Teddy Bear add-on for their annual Teddy Bear Toss game. For more information, please reach out to your eCommerce Operations Specialist and/or Client Partner. Student Ticketing Digital Campaign DePaul University uses social media and PAC Live add ons to drive students to their games. Social media post walks students through the purchase flow and offers FREE b

Sell Out Communication Using several best practices, Rutgers is promoting the SeatGeek partnership to earn extra revenue with their sold out volleyball game vs. Nebraska. These best practices include: - Emails - PAC Live Messaging - Social Media - Press Releases For more information, please reach out to your Client Partner and/or Marketing Automation Specialist. Bowl Bound Interest Form After gaining their 6th win, North Texas began promoting an interest form to capitalize on

Fall Donor Acquisition As the football season starts to heat up, the Terrapin Club launched their Fall Acquisition Campaign with the goal of bringing in new donors to support Maryland Athletics. The campaign is focused on reaching individuals who have shown an affinity for Maryland Athletics across all sports or have engaged with athletic pages, as well as audiences with a demonstrated interest in philanthropy and causes within a 50-mile radius of College Park. In addition, w