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February's Fundraising Best Practices


Milestone Giving Campaign

After Coach Izzo's historic 750th win, the Spartan Fund used PAC Live Campaign Pages to create a quick donation page, using URL Parameters to deep link fans to a donation page giving $75, $750, or $7500 in celebration of this milestone. Extra benefits and incentives were provided for $7,500 donors. The campaign was sent to a targeted audience of 14K patrons and yielded $26,700 in donations from 24 unique donors.

 

For more information, please reach out to your eCommerce Operations Specialist and/or Client Partner.


Pledge Per Win Meta Campaign

Tiger Athletic Foundation’s Baseball Pledge Per Win Campaign engages a targeted list of LSU Baseball supporters by inviting donors to contribute alongside the team's success throughout the season. Creative highlights the program's National Championship legacy, reinforcing pride and tradition while building momentum for each win.


For more information, please reach out to your Digital Marketing Specialist.



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