February's Fundraising Best Practices

Paciolan
Mar 2
1 min read

Updated: Apr 3

Milestone Giving Campaign

Following Coach Izzo's record-breaking 750th victory, Spartan Fund launched a dedicated donation page through PAC Live Campaign Pages. They used URL Parameters to direct fans to options of $75, $750, or $7500 donations in honor of the milestone. Donors contributing $ 7,500 received special benefits and incentives. The campaign targeted a specific audience of 14,000 patrons and raised $26,700 from 24 donors.

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Pledge Per Win Meta Campaign

Tiger Athletic Foundation’s Baseball Pledge Per Win Campaign engages a targeted list of LSU Baseball supporters by inviting donors to contribute alongside the team's success throughout the season. Creative highlights the program's National Championship legacy, reinforcing pride and tradition while building momentum for each win.