No Guesswork Here: Leveraging Eloqua’s Predictive AI Dashboards
- Clara Ramos
- 5 hours ago
- 2 min read
Turning on Eloqua’s Predictive AI features is the first step toward a smarter marketing strategy. While the AI works in the background to collect data, the true value lies in how you interpret the results. Our marketing automation team recently attended an Oracle University session that deep dived into Eloqua’s Predictive AI dashboards.
Here are a couple of takeaways that can help shape your strategy when using these tools:
Send Time Optimization (STO): Data Driven Delivery
Instead of guessing when your audience might be checking their inbox, Send Time Optimization uses historical behavior to hit the top of the inbox exactly when a contact is most likely to engage. The Email Analysis Dashboard gives you proof.
STO vs. Non STO Benchmarking: You can directly compare the performance of optimized emails against standard sends to how send time optimization impacts engagement rates.
Granular Performance Data: You are not limited to high-level analytics. You can view performance of a specific day and hour.
Where to Find It: Navigate to Dashboards, then Email Analysis. Or dive into Insights, Standard Reports, Email Analysis Overview, for the following reports:
Send Time Optimization Performance by Day and Hour
Send Time Optimization Performance by Day of Week
Fatigue Analysis: Keeping Your Audience Fresh
High frequency sending does not always equal high impact results. Often, it just leads to the unsubscribe button. The Fatigue Analysis Dashboard acts as tool to visualize what percentage of your database is at risk of burnout.
The 6 Month Lookback: The model analyzes the last six months of engagement data to categorize your database by fatigue levels.
Burnout Alerts: The dashboard provides proactive Burnout or Low Activity alerts, allowing you to pivot your strategy before you see a spike in unsubscribes.
Model Transparency: You can see exactly when the Fatigue Analysis model was last refreshed, ensuring your decisions are based on current behavior rather than stale data.
Eloqua’s Predictive AI is not a set it and forget it solution. By leveraging these dashboards, you can move from speculative marketing to data backed decision making.
Ready to dive deeper?
Check out the Oracle Help Center articles for step-by-step guides on accessing these reports and refining your AI strategy.
Still need to enable Oracle’s AI Features in Eloqua? Check out our other blog that details what features are available and how you can access them today!
