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May's Fundraising Best Practices

  • Writer: Paciolan
    Paciolan
  • Jun 1
  • 1 min read

Recurring Giving Activation

The University of Houston launched a celebration campaign of 80 years of Houston Athletics, and implemented the new Recurring Giving feature as part of the campaign.  They drove patrons directly from a SIDEARM splash page when visiting uhcougars.com that directs customers directly with an $80 recurring option pre-populated to simplify the donation flow.


For more information, please reach out to your Client Partner and/or eCommerce Operations Specialist.


Donation Reminders

App State Athletics created an Eloqua reminder campaign for football season ticket holders who had paid for tickets but still needed to complete or pledge required Yosef Club seat donation and parking commitments. Using targeted automation and timely reminder messaging with clear next steps and payment plan options, the campaign helped identify and engage fans with outstanding commitments while reducing the need for manual follow-up. After the initial send, the campaign generated more than $30K in previously unaccounted-for payments and pledges.


For more information, please reach out to your Marketing Automation Specialist.



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