May's Marketing Best Practices

Paciolan
4 days ago
2 min read

Mother's Day Campaign

Festival of Arts used a targeted multi-step Mother's Day campaign in Eloqua to reach non-purchasers for the 2026 Pageant of the Masters season. Fine art imagery paired with the headline "She's A Work of Art — Treat Her Like One" directly connected the live art experience to the sentiment of the holiday. The final send split to serve a fresh version to non-openers, maximizing reach across the full audience. A clean 15% discount offer with a clear expiration date and a bold "Reserve Her Seat Now" CTA gave recipients a compelling reason to act.

To date, the campaign has generated $22,689 in ticket revenue.

For more information, please reach out to your Marketing Automation Specialist.

New Subscriber & SMS Enrollment Campaign

Villanova Athletics created a multi-step welcome campaign to engage new email subscribers and strengthen cross-channel communication from the start of the fan journey. A few days after receiving the welcome email, subscribers were sent second email. Fans without a mobile number associated to their contact received an invitation to subscribe to text messaging, while those already enrolled in SMS received a follow-up encouraging them to save the Villanova Athletics contact information directly to their phones.

For more information, please reach out to your Marketing Automation Specialist.

Premium Seating Lead Generation

Oklahoma launched a lead gen campaign on Meta and LinkedIn to promote their Valero South Champions Club as well as the MidFirst Bank East Stadium Club.

Using both platforms affinity and demographic targets, OU is looking to service ads to high-income fans as well as corporate executives and businesses.

The campaign has delivered a 58 leads on Meta and 125 clicks on LinkedIn so far.