April's Ticketing Best Practices

Paciolan
45 minutes ago
1 min read

Student On Sale with all PAC Live Tools

Purdue put their athletics season tickets on sale, the "Boarding Pass" for the 2026-27 athletics year. As part of the process, Purdue implemented various new tools in PAC Live, including forms messages, add-on for the Ross Ade Brigade membership, and Apple / Google Pay to drive an easy shopping experience.

In the first 3 weeks of being on sale, Purdue has sold 28% of season tickets with at least 1 add-on, and has seen 36% of transactions using Apple/Google Pay.

For more information, please reach out to your eCommerce Operations Specialist, Client Partner OR Account Manager.

Thank You & Referral Campaign

EMU launched their football sales campaign and as part of that, they're looking to drive their season ticket holders to drive leads back to their sales team. As part of that initiative, they implemented a Thank You post-purchase campaign, that includes creating awareness of their Ticket Referral Program, which sends customers to a form submit that then drives to their sales team for follow-up.