Post-Event Thank You & Re-Engagement Texas Tech sends automated “Thank You for Attending” emails following Football, Soccer, and Volleyball games. These emails are delivered the day after a fan attends a game and include links to purchase additional tickets, exclusive offers, promo codes, and details about upcoming events. The campaign specifically targets fans who have not yet purchased tickets for future games. For more information, please reach out to your Marketing Automa

Push notifications cut through the noise, hitting the lock screen in real time with urgency and impact like no other channel can deliver....

One of the most important W's of a digital ad campaign is WHERE you will serve the ads. Typically that's in your immediate location, layered with interests or demos (WHO). But sometimes it's not! Sometimes, targeting different locations at strategic times (WHEN) can expand your target to reach audiences you might have missed in your initial campaign. Let's take a look at some different geo-targeting strategies to expand your WHERE.

App Engagement & Push Notification Implementation Kansas State University sent a targeted email promoting its official athletics app, which achieved a 16% open rate and resulted in 3,783 new downloads. The email included step-by-step instructions for fans on how to download the app and enable push notifications. Through these push notifications via Eloqua, fans were reminded to add their tickets to their mobile wallets, encouraged season ticket holders to load their full seas

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Your fans don't care where they buy their tickets. They just want to know what they're buying. The Visual Confidence Gap 82%  of...

AI in Oracle Eloqua is here, and it’s ready to elevate your email marketing strategy. Whether you're a PAC Mail or Marketing Automation...

Sold-Out Email Campaign Michigan sold out of their single game football inventory through their donor presales, so for the morning of their previously communicated public sale, they sent an email notifying fans of the sellouts, driving fans to SeatGeek. They also used this opportunity to sell an in-game premium experience that requires a game ticket, and still emphasized purchasing through SeatGeek to obtain a game ticket. For more information, please reach out to your Market

A successful digital marketing campaign goes beyond simply activating ads and hoping for the best. It demands meticulous planning and thoughtful execution to maximize your return on investment. The following key questions are crucial for marketers to consider before initiating a campaign.

Education and Engagement Lead Generation Texas Performing Arts initiated a lead generation campaign aimed at Austin educators and parents to promote programs and activities for K-12 audiences. The campaign encouraged teachers to join the Education and Engagement mailing list for updates. The campaign has successfully generated 116 leads, 22,539 impressions, and a 1.43% CTR by leveraging prospecting audiences, Fanbase CRM data, and Customer Lists. For more information, please

Hit play on your next successful digital marketing campaign: Spotify Ads!

Post-Purchase Survey Portland’5 Centers for the Arts embedded a post-purchase survey on their eVenue confirmation page to better understand which marketing channels were driving conversions. The survey used an Eloqua form with hidden fields that automatically captured the contact's email address and the item they purchased—meaning the only question visible to the patron was “How did you hear about this event?" By streamlining the experience, Portland’5 removed barriers to par

Ready to turn ticket buyers into loyal donors? Learn how schools like Iowa and Minnesota used follow-up automations to drive 110% giving—and how you can enhance your own efforts with personalized donation fields in Eloqua.

As higher education institutions face increasing financial pressures, athletic departments are expanding beyond gamedays to generate year-round revenue. With non-traditional events like concerts and exhibitions on the rise, this article explores how schools are using paid digital marketing to drive awareness, ticket sales, and fan engagement, reaching both traditional and new audiences.

Championship Momentum Season Ticket Campaign In an effort to capitalize on an NCAA National Championship, Oklahoma is launching a new social campaign with multiple creative variations including a carousel with images from the national championship meet. For more information, please reach out to your Digital Marketing Specialist. Merchandise Post-Purchase Campaign West Virginia University implemented an automated Eloqua campaign targeting football ticket purchasers with timel

As schools expand their athletics offerings, we’re seeing more and more Paciolan clients successfully introduce ticketing to new...

Spring in the world of live events is a digital marketing marathon. The innovative and targeted strategies employed during this season highlight the critical role of digital engagement in connecting with audiences and fueling success.

Clean Up Your Salesforce Org with these tips from the Paciolan Salesforce Admin Team

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