June's Marketing Best Practices

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Ballena Seat Selection Communication Campaign

Air Force launched their first Ballena campaign with their new East Club and did a tremendous communication strategy through Eloqua using a landing page, and automations to educate fans on the Mobile Ballena flow, and updating them on the timeline.

For more information please reach out to your Marketing Automation Specialist.

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Demand Gen - Digital Marketing

Indiana University was one of the first in the college athletics community to adopt Google's newest campaign type, Demand Gen. This AI based platform brought in $30,700 in Football Season Ticket Revenue, driving a $12.37 ROAS.

For more information please reach out to your Digital Marketing Specialist.

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Renewal & New Sales Landing Pages

The Wisconsin Badgers repurposed their season ticket holder renewal PURL to promote new sales to prospects, simply by remove the custom data & invoice links from the page. 

For more information please reach out to your Marketing Automation Specialist.