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June's Marketing Best Practices

 
Ballena Seat Selection Communication Campaign

Air Force launched their first Ballena campaign with their new East Club and did a tremendous communication strategy through Eloqua using a landing page, and automations to educate fans on the Mobile Ballena flow, and updating them on the timeline.


For more information please reach out to your Marketing Automation Specialist.


 
Demand Gen - Digital Marketing

Indiana University was one of the first in the college athletics community to adopt Google's newest campaign type, Demand Gen. This AI based platform brought in $30,700 in Football Season Ticket Revenue, driving a $12.37 ROAS.



For more information please reach out to your Digital Marketing Specialist.


 
Renewal & New Sales Landing Pages

The Wisconsin Badgers repurposed their season ticket holder renewal PURL to promote new sales to prospects, simply by remove the custom data & invoice links from the page. 





For more information please reach out to your Marketing Automation Specialist.

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