March's Marketing Best Practices

Paciolan
Apr 2
1 min read

Updated: Apr 11

Women's Basketball Digital Advertising Campaign

Providence College had increased their investment in digital marketing for Women's Basketball in the 24/25 season by 3X from the previous season. It paid off with a 6X increase in incremental revenue. With the increased visibility of events on digital, they maintained a consistent stream of revenue no matter the team performance throughout the season. Digital advertising resulted in an overall $11 ROAS for the full regular season across Google Search, Google Display Ads and Meta Ads.

Looking for further insights into their digital strategy? Take a look at the campaign for their premiere game against UCONN.

For more information, please reach out to your Digital Marketing Specialist.

Single Game Retargeting Campaign

Wake Forest launched a campaign to target single game buyers who attended yesterday's baseball game but don't have tickets for any upcoming games, encouraging them to come back to another game again this season.

For more information, please reach out to your Marketing Automation Specialist.

Premium Seating Segmenting

To push club seat sales, the Resch Center specifically targets past buyers who have spent more than $1,200 on an order or have bought 10+ tickets to a past event.