Schedule Release Digital Campaign
Following the release of their Football 2025 Schedule, K-State is running a month-long lead generation campaign on Meta using their sport-specific Eloqua interest form. So far, the campaign has generated 102 direct leads for their sales team, which flow from Eloqua to Salesforce.
For more information, please reach out to your Digital Marketing Specialist.
All-In-1 Doubleheader Communication
Weather impacted Mississippi State's baseball season during the first weekend of the season. As games were rescheduled for a doubleheader, the team sent an email notifying Season Ticket Holders of how to access the second game's ticket by going to My Account to add it to their wallet.
For more information, please reach out to your Marketing Automation Specialist.
MMR Leads and Preferences Update Campaign
UMass Amherst leverages lists from the Sports Properties provider sourced from paid ads where fans opt-in to receive emails.
These contacts are uploaded into Eloqua, where new fans not already in the database are identified and added. A welcome is then triggered, inviting them to update their communication preferences to ensure they receive relevant and personalized information.
This process helps transition opt-in sponsor leads into engaged fans.
For more information, please reach out to your Marketing Automation Specialist.
