Picture this: you’re in a bustling coffee shop, waiting for your morning coffee. Your friend texts you about an upcoming concert from a shared favorite artist. You get twice as hyped when that first sip of coffee hits, and YOU ARE IN. With a few taps on your phone, those tickets are yours. Sound familiar? You’re not alone.
In 2023, 73% of online purchases come from mCommerce (purchases via smartphones and tablets). Recognizing this shift, we are introducing PAC Live's mobile-first design. It isn't just a trend—this is a strategic response to the evolving event experience.
Here's why PAC Live is introducing mobile-first design:
The Dominance of Mobile Ticketing:
With 82% of Americans owning a smartphone in 2023, mobile ticketing isn't just a trend – it's the new standard. As mobile usage continues to soar with fans and patrons predicted to spend $23 billion in 2023, PAC Live's mobile-first approach ensures that our users enjoy a seamless, efficient ticketing experience.
Streamlined Payments Drive Growth:
Features like one-click-payments (Apple Pay, Google Pay) and flexible payment options account for 29% of Total eCommerce Sales Growth. PAC Live's mobile experience will soon leverage these features, reduce purchase friction, and guarantee a smooth experience for your Fans, Patrons, and Donors.
Mobile is Non-Negotiable for Younger Audiences:
Millennials and Gen Z are known for their
demand for mobile design, and they back it up with real financial muscle. Millennials spend over $65 billion, while Gen Z spends close to $100 billion, according to two US studies. members of Gen Z also sway their Generation X parents' spending. By focusing on mobile, PAC Live ensures we connect with these vital audiences on their terms.
Closing Thoughts:
The mobile-first strategy isn't just a design choice; it's a response to the evolving landscape of the live event industry. Paciolan is putting mobile-first design at the forefront of PAC Live to ensure it remains relevant, user-friendly, and primed for future growth. Experience the mobile movement with PAC Live and secure your ticketing success for the future.
PAC Live has powered over 100 events to date. If you're curious to learn more about it - here’s a community article about the new product suite!
It made me think about how much we rely on our phones these days. Just like when I need help with my Fitbit, having the fitbit phone number makes everything so much easier and keeps me pumped about using their products. This highlights the need for a balanced approach that doesn't compromise on quality across different platforms.