August's Ticketing Best Practices

Football Home Opener Campaign

After their international ACC matchup against NC State got moved to a Week 0 home game, Virginia launched a multi-channel digital marketing campaign to promote the home opener. Leaning into Meta, YouTube, and Performance Max, UVA sold out Scott Stadium and finished with a $15 ROAS across all efforts. After selling out, UVA used leftover budget from their campaigns to run a "Wear Orange" awareness ad to all ticket holders.

For more information, please reach out to your Digital Marketing Specialist.

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Gameday Experiences Add-Ons on PAC Live

The University of Arkansas is leveraging the Add-on functionality in PAC Live to enhance how fans purchase Razorback football Game Day experiences. By integrating these upsell options directly into the ticket purchase flow, Arkansas presents fans with curated opportunities to elevate their stadium visit. To drive buyer engagement and visual appeal, each distinct add-on option is paired with a representative photo, giving fans a clear preview of what to expect.

For more information, please reach out to your Client Partner or eCommerce Operations Specialist.

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Student Digital Access Pass Walkthrough

Tulane utilizes digital access pass for their students to enjoy sporting events and easy access to sporting events throughout year. To help new and returning students, they have used email campaigns and a YouTube video to  walkthrough the process of accessing the digital access pass and adding it  to a mobile wallet. 

For more information, please reach out to your Client Partner.